Steve Jobs：Man in the Machine(史蒂夫·乔布斯：机器人生)[2015]电影台词本阅读、下载和单词统计

电影名称：史蒂夫·乔布斯：机器人生
英文名称：Steve Jobs：Man in the Machine
年代：2015

推荐：千部英美剧台词本阅读

时间	英文	中文
[00:24]	After hours of getting this thing right…	在几个小时的打理后…
[00:33]	God, look at that. Look, I’m on television.	天啊看看那个我上电视了耶
[00:35]	-Hey! Isn’t that amazing? -Yeah, it is.	-是不是很棒呢 -对啊真的很棒
[00:38]	-You’re on TV in New York, too. -What’s that?	-纽约也看得到你 -你说什么
[00:42]	-No, no. -Yes, you are.	-不…-没错就是你
[00:44]	Am I really? Are you serious?	真的看得到我你说真的
[00:45]	Yeah, they got you in New York. God.	对啊他们在纽约也有播出天啊
[00:51]	I’m gonna let you put it in your own ear.	我要请你自己放到耳朵里
[00:53]	-Really? -It’s a talk back.	-这样啊 -这是收音器
[00:54]	They’re going to talk to you.	他们会用这个跟你说话
[00:56]	This is not the real thing, right?	这不是真的玩意对吧
[00:58]	You just want a picture of me now?	只是用来拍照对吧
[01:00]	-They’re going to sit you here first. -God.	-他们需要你先坐在这里 -天啊
[01:06]	You need to tell me where the restroom is, too,	要请你告诉我洗手间在哪里
[01:08]	cos I’m deathly ill, actually,	因为我真的不太舒服
[01:10]	and ready to throw up at any moment, so…	随时都可能会吐出来所以…
[01:12]	-It’s right across the hall. -Great. I’m not joking.	-就在那房间后面 -太好了我可不是开玩笑
[01:24]	We’re ready to go, gentlemen. New York’s waiting for a shot of him.	各位我们准备要开始了纽约那边已经在等了
[01:58]	If you see in my eyes, I’ve been crying just a little bit.	如果你看我的眼睛可以看到我已经泛泪了
[02:02]	And it seems really ridiculous because I’ve never met the man.	看起来十分荒谬因为我甚至没有见过这个人
[02:05]	I know life is ephemeral, but I just, you know,	我知道生命苦短但我就是…你知道的
[02:11]	I expected him to be around a little longer.	我还希望他能够再活久一点
[02:14]	Pretty sure everybody did, but, you know…	我想其他人也是这样想的但你知道的…
[02:17]	The thing I’m using right now, an iMac, he made.	我正在用的就是苹果电脑是他的心血
[02:21]	He made the iMac. He made the Macbook.	他创造了苹果桌上型电脑他也创造了苹果的笔记型电脑
[02:25]	He made the Macbook Pro. He made the Macbook Air.	他创造了专业的苹果笔电他也创造了轻盈版的苹果笔电
[02:28]	He made the iPhone. He made the iPod.	他创造了苹果智慧型手机他也创造了苹果的平板电脑
[02:34]	Yeah, he’s made the iPod Touch.	没错他也创造了触控型音乐播放器
[02:37]	He’s made everything.	他创造了一切
[03:01]	In the jingle jangle morning I’ll come following you	愿你安息
[03:07]	It’s not often that the whole planet seems to feel a loss together,	全世界都感到痛失英才这情况并不常见
[03:12]	but after the death of Steve Jobs,	苹果的共同创办人卓越的梦想家
[03:14]	co-founder of Apple and singular dreamer,	史蒂夫乔布斯过世后
[03:17]	all day, we watched as there was a kind of global wake.	全世界都关注着这消息世人都难以入眠
[03:20]	On Facebook, millions changing their profiles to the Apple logo.	在社群网站脸书上数百万人将档案照换成苹果商标
[03:24]	A kind of black armband, a gesture of gratitude.	像是现代版的戴上黑臂纱有致敬感恩的意涵
[03:28]	We’ve been monitoring the hashtag “thankyousteve.”	我们一直在关注着”谢谢你史蒂夫”的网路标签
[03:32]	My favorite tweet last night	昨晚我看到最喜欢的推特
[03:34]	was four simple letters simply saying, “iSad.”	只有简单的三个字”我难过”
[03:52]	Hi.	嗨
[03:57]	When Steve Jobs died, I was mystified.	史蒂夫过世后我感到十分困惑
[04:01]	What accounted for the grief of millions of people who didn’t know him?	怎么会有数百万不认识他的人会如此忧伤难过
[04:05]	I’d seen it with John Lennon and Martin Luther king,	我看过类似的状况是约翰蓝侬或马丁路德金
[04:08]	but Steve Jobs wasn’t a singer or a civil-rights leader.	但是史蒂夫乔布斯不是歌手也不是民权领袖
[04:13]	Many commentators were surprised	许多名嘴都很吃惊
[04:16]	by the intensity and the power of this wave of emotion.	被这情绪的浪潮以及凝结的气氛吓到了
[04:22]	What was it? And I think it was truly love.	这代表着什么我认为这就是最真的爱
[04:27]	Jobs has proven to be the one and only person in the world	乔布斯已经证明自己成为世界上唯一
[04:33]	who can create technology products that people love.	能创造人们所爱的科技产品的人
[04:41]	Wall-E.	瓦力
[04:43]	I love “Wall-E,” a film Jobs’s Pixar produced, and I love my iPhone,	我很爱由皮克斯出品的”瓦力” 我也很爱我的苹果手机
[04:49]	but the grief for Jobs seemed to go beyond the products he left behind.	但对乔布斯的悼念似乎超过他留下的产品影响力
[04:54]	We mourned the man himself, but why?	我们为失去他而哀恸但是原因何在
[04:57]	Behind the scenes, Jobs could be ruthless, deceitful and cruel.	幕后的乔布斯可说是无情狡猾又残酷的人
[05:02]	Yet he won our hearts by convincing us	尽管他用苹果产品赢得欢心
[05:04]	that Apple represented a higher ideal.	让众人认为苹果是更高的理想
[05:07]	It was not like other companies. It was different.	跟其它公司完全不同一点都不一样
[05:13]	Good morning and welcome to Apple’s 1984 annual shareholders’ meeting.	早安欢迎来到苹果 1984年的年度股东大会
[05:18]	I’d like to open the meeting with part of an old poem,	我要引用一首老诗作为这场大会的开端
[05:21]	about a 20-year-old poem, by Dylan. That’s Bob Dylan.	这首诗有20年的历史了作者是狄伦鲍伯狄伦
[05:26]	“Come writers and critics who prophesize with your pens	“用笔写下预言的作家及评论者”
[05:29]	and keep your eyes wide, the chance won’t come again.”	“请张大眼睛好好看着这机会将一去不复返”
[05:32]	“And don’t speak too soon for the wheel’s still in spin	“尘埃落定前一切都未成定论”
[05:35]	and there’s no telling who that it’s naming.”	“谁将留名青史一切言之尚早”
[05:37]	“For the loser now will be later to win, for the times, they are a-changing.”	“失意之人终将胜利因为时代正处于变革之中”
[05:42]	Jobs loved Dylan maybe because he wasn’t just one thing.	乔布斯很喜欢狄伦因为他不仅仅是歌手
[05:47]	He was a storyteller who could be	他也是一个擅于说故事的人
[05:49]	whatever we wanted him to be.	他可以是他口中任何一个角色
[05:52]	I don’t even what know what All Along The Watchtower means.	我甚至听不懂”沿着了望塔” 这首歌是什么意思
[05:56]	I think it is one of the most beautiful, haunting,	我认为这就是我听过最美最深刻
[05:58]	brilliant pieces of poetry ever. And to me, it’s like Steve.	最出色的诗歌了对我来说就像乔布斯一样
[06:05]	“There must be some way out of here, said the…” What is it?	“一定有办法逃出这里…” 然后是什么
[06:10]	Said the Joker to the Thief.	“小丑与窃贼如是说”
[06:12]	He’s both.	两个都是指他
[07:31]	There’s something going on here in life	生命中总会发生一些事情
[07:34]	beyond just a job and a family and career.	在工作家庭和事业之外
[07:38]	There’s another side of the coin.	就像硬币有另一面
[07:44]	It’s the same thing	是一样的道理
[07:45]	that causes people to want to be poets instead of bankers.	因为比起银行家有些人更想当诗人
[07:51]	And I think that that same spirit can be put into products.	而我认为应用到产品上也可以是一样的道理
[07:57]	And those products can be manufactured and given to people,	这些产品同样可以进入生产线然后到人们手中
[08:00]	and they can sense that spirit.	然后他们一定感受得到这道理
[08:05]	A computer is a straightforward, everyday machine.	电脑是非常直线思考日复一日工作的机器
[08:09]	A simple way of studying the principle of how it works	要了解它运作的道理一点都不难
[08:12]	is that a computer is quite dead.	因为电脑是死的
[08:15]	It can do nothing without someone to give instructions.	没有人类的操作它什么事也做不了
[08:20]	When I was growing up, computers weren’t something to love.	在我成长过程中电脑并不是讨喜的玩意
[08:23]	They were something to fear.	它们在当时是让人害怕的
[08:25]	They were huge, impersonal, made by faceless corporations.	它们又大又死气沉沉从不具名的公司中被创造出来
[08:30]	But for Jobs, it was different.	但对于乔布斯而言却并非如此
[08:33]	I saw my first computer when I was 12 at NASA.	我人生中第一次看到电脑是在美国太空总署
[08:36]	We had a local NASA center nearby. It was a terminal,	我家附近就是当地的太空总署它是一台终端机
[08:39]	which was connected to a big computer somewhere.	它连接到某处的一台大电脑
[08:42]	This is one of the consoles they might be using in the future.	这可能是未来他们会使用的控制器
[08:45]	It looks very much like just a regular typewriter.	它看起来就像一台普通的打字机
[08:47]	Too often the equipment of the past	在过去有太多机器
[08:49]	has sort of been designed for other machines.	是为了其它机器而设计的
[08:51]	They’re really not for people.	却不是为了人类而建造的
[08:52]	I saw my second computer a few years later, the Hewlett-Packard 9100.	多年来我看着我的二手电脑它是一台惠普9100
[08:57]	The 9100 computing calculator.	这台9100电子计算机
[09:00]	It was very large. Had a very small cathode ray tube on it for display.	外表非常庞大里面有很小的阴极射线显示器
[09:05]	And I got a chance to play with one of those maybe in 1968.	1968年的某次机缘我有幸能够玩玩这东西
[09:08]	I started going up	我开始参加
[09:10]	to Hewlett-Packard’s Palo Alto research lab every Tuesday night,	惠普在帕多的研究实验室就在每周二晚上
[09:13]	and I spent every spare moment I had trying to write programs for it.	每次我一有空我就试着写程式
[09:18]	I was so fascinated by this.	我当时完全着迷于其中
[09:21]	We have a pointing device called a mouse.	当时有一个点选机器叫作滑鼠
[09:24]	I don’t know why we call it a mouse.	我也不晓得为什么我们要取名为滑鼠
[09:25]	By 1968, Stanford’s Doug Engelbart, inventor of the mouse,	1968年滑鼠之父史丹佛道格恩格巴特
[09:30]	was asking new questions	提出一些新问题
[09:31]	about the essential nature of our changing relationship with computers.	关于如何从本质上改变人类与电脑之间的关系
[09:36]	If in your office, you as an intellectual worker	在你的办公室里身为一名有智慧的员工
[09:40]	were supplied with a computer display	公司给你一台电脑荧幕
[09:43]	backed up by a computer that was alive for you all day	一整天都待在电脑前面
[09:47]	and was instantly responsible, responsive,	你每下一个口令
[09:51]	instantly responsive to every action you had,	它就一个动作
[09:54]	how much value could you derive from that?	你能够从中得到多少呢
[09:56]	We needed a guide to help us navigate this new relationship.	我们需要一盏明灯指引我们方向
[10:03]	My whole adult life has been spent building personal computers.	我成年之后的人生都花在创造电脑上面
[10:08]	So, the history of my vocation and my avocations	可以说是我的整个职涯包含副业的部份
[10:13]	and, you know, my growing up are all the same,	你知道我的成长过程也相去不远
[10:17]	and it’s very hard to separate one from the other.	整个过程是很难完全区分开来的
[10:29]	I come from a place called Silicon Valley, California,	我来自于加州矽谷
[10:32]	and you’ll find there are a lot of electronics kits around.	在那里电子小零件俯拾皆是
[10:35]	My electronics teacher realized that I had a lot of computer ability	我的电脑老师发现我很有这方面的天分
[10:39]	that went beyond anything he could possibly teach me in school.	这远远超过于他能够在学校教我的
[10:41]	He knew that as long as I was in class, I was just going to sit around,	他明白到我只要上学一天我就只是坐在那里一天
[10:45]	playing pranks on the other students	只能对其他同学恶作剧
[10:47]	like wrapping little hair wires around certain circuits	像是把一点发丝缠在电路上
[10:49]	so when they plugged in their radio, it would blow up.	当他们一打开广播机器就会爆炸
[10:58]	As hard as I think about it,	每当我回想起来
[10:59]	I don’t think I ever had one friend who was not one of the tech kids.	我想不出我朋友群中有不是科技迷的人
[11:03]	I met Woz when I was maybe 12 years old, 13 years old.	我认识沃兹时大概十二岁或十三岁左右
[11:07]	He was the first person I met that knew more electronics than I did.	他是我第一个遇过比我知道还多电子知识的人
[11:10]	And one of the things that Woz and I did was we built blue boxes.	我和他一起做过的其中一件事就是建造了蓝盒子
[11:19]	One day I picked up a magazine,	有天我在看杂志
[11:21]	and I started reading a story about phone phreaks and blue boxes.	我读到关于电话飞客及蓝盒子的报导
[11:27]	When phone phreaks have a convention,	电话飞客聚会的时候
[11:29]	as they did in the ballroom of a seedy New York hotel lately,	最近一次他们在破旧的纽约饭店宴会厅举行
[11:33]	masks are given out at the door. People don’t give their right names.	在门外发放面具没有人知道彼此的身份
[11:38]	The blue box was a little device	蓝盒子是一个非常特别的装置
[11:40]	that put special tones into anybody’s phone	让每个人的电话都有不同频率
[11:43]	and those tones would connect you anywhere you wanted.	调整这些频率可以让你想跟谁通话都可以
[11:46]	Halfway through reading this, I called Steve Jobs over	文章读到一半我立刻叫史蒂夫乔布斯过来
[11:49]	and started reading it to him over the phone.	然后透过电话将报导念给他听
[11:52]	There’s a way to fool the entire telephone system	这是一个能够将整个电话系统玩弄于手掌中的机会
[11:56]	into thinking you were a telephone computer	想想看你是台电话机
[11:58]	and to open up itself and let you call anywhere in the world for free.	然后你敞开自己的怀抱通话到全世界哪里都不是问题
[12:01]	You could call from a pay phone, go to White Plains, New York,	你可以接听付费电话或打到纽约白原市
[12:05]	take a satellite to Europe.	通过卫星到欧洲
[12:06]	And you’d go around the world and call the pay phone next door.	可以绕世界一圈或打给隔壁的付费电话
[12:09]	Shout in the phone, be about 30 seconds,	对着电话大吼三十秒
[12:11]	it’d come out the other end of the other phone.	电话的另一端就会听到你的声音
[12:13]	And he’s like, “Hello,” There’s a lag and, “Hello, how are you?”	然后他会回”喂” 中间会落差一下”喂你好”
[12:17]	“I’m fine.” You know?	“我很好” 你懂吗
[12:19]	Why, one might wonder, would someone want to do that?	什么原因可能有人会问为什么会有人想这么做
[12:23]	To rip off the phone company.	敲电话公司的竹杠
[12:25]	And these were illegal, I have to add.	我必须要补充说明这行为是违法的
[12:29]	In college, I had a blue box of my own. It was important	大学时期我有自己的蓝盒子它非常重要
[12:33]	because long-distance phone calls were really expensive back then.	因为当时远距离通话是非常花钱的
[12:38]	It was also a way of sticking it to the man.	这也是这个男人人生中的转捩点
[12:42]	This would become an important selling point for Jobs, too,	对于乔布斯来说这件事情至关重要
[12:45]	even as he left the technical work to others.	就算当初他将其它科技作品留给其他人
[12:49]	Well, I had this blue box design.	这个嘛我设计出蓝盒子
[12:51]	I did a trick in there that I’ve never done that good a trick	我在里面加了点戏法是我一生之中从来没有
[12:54]	in any other design in my life.	在别的作品中变过的戏法
[12:55]	And Steve Jobs said, “Hey, why don’t we sell them?”	接着史蒂夫乔布斯说”嘿为什么我们不卖出去”
[12:59]	You know, you rapidly run out of people you want to call,	你知道的你可以很快的打电话给你想联系的人
[13:02]	but it was the magic that two teenagers	不可思议的是这两个年轻人
[13:05]	could build this box for $100 worth of parts	亲手造出了这个价值一百元美金的盒子
[13:08]	and control hundreds of billions of dollars of infrastructure	并控制了数以百计价值上亿的设施
[13:13]	in the entire telephone network in the whole world.	包含了全世界的电信通话设备
[13:17]	We could sort of influence the world, you know?	我们可以影响世界你懂吗
[13:22]	Control it, in the case of blue boxes,	就像控制这个蓝盒子
[13:24]	but something much more powerful than controlling.	但比起控制还有更有强力的作法
[13:27]	Influencing, in the case of Apple. And they’re very closely related.	就像苹果公司的影响力这两者是十分相近的
[13:32]	I really do, to this day,	我至今仍这么想
[13:33]	feel that if we hadn’t had had those blue box experiences,	如果当初我们没有创造出蓝盒子
[13:37]	there never would have been an Apple computer.	那么就永远不会有苹果电脑公司
[13:39]	I think Jobs was always a storyteller.	我认为乔布斯一直都是名说故事的人
[13:42]	There was always this sense that he was constructing a persona.	大家都如此认为是他创造了这个角色
[13:47]	The first time I sat down with him to work on a story,	我第一次坐下来和乔布斯讨论这件事情
[13:50]	he immediately asked me if I had read	他立即就问我有没有阅读过
[13:52]	Thomas Kuhn’s “The Structure of Scientific Revolutions.”	汤马士孔恩的著作科学革命的结构
[13:57]	I think he was assimilating into this personality,	我想这本书对他的个性影响非常多
[14:00]	this notion that he had found in Kuhn.	他在孔恩书里看到的主张
[14:03]	The random result that eventually creates	随机的结果最终造就了
[14:06]	a paradigm shift where everybody one morning wakes up,	每个人早上起来都可能会有模式上的转变
[14:09]	and they think the new way.	随时都会有新的点子
[14:11]	And I believe that he thought that he was a paradigm shifter.	我认为他相信着他就是那个模式转变者
[14:15]	That was part of his story. He wanted to have a foot in both worlds.	这就是他故事的一部份他渴望在这两个世界立足
[14:19]	He wanted to be the renegade, but he also wanted to be legit.	他想要当叛逆份子又想要按照正统规矩来
[14:24]	This is the video deposition of Steven P Jobs.	这是史蒂夫保罗乔布斯的影像纪录
[14:29]	We are on the record at 9:22am.	我们早上九点22分开始录影
[14:33]	Can we just sort of briefly go over your employment history after 1973?	我们可以先很快地过一次 1973年后你的工作资历吗
[14:39]	I was employed by Atari, a maker of video games.	我当时在雅达利公司上班专门做电动游戏
[14:47]	-What timeframe? -I don’t know. Early ’70s.	-大概是什么时候 -我不知道 70年代早期吧
[15:04]	Creativity is a lot about anarchy.	大部份的创意都没有准则
[15:10]	I had been in the video-game business two years	我在电动游戏产业待了两年
[15:13]	and our corporate culture was really “work hard, play hard.”	当时我们的企业文化真的是”认真工作认真玩”
[15:18]	The true original sin of Apple	也是苹果最初的原罪
[15:20]	literally takes place before the company is founded.	在公司创立前就已经存在了
[15:23]	Jobs had left Reed College and now he was back in Silicon Valley.	乔布斯离开了里德学院现在他己经回到矽谷
[15:27]	Woz was working at HP.	沃兹则在惠普上班
[15:29]	I was such a nerd.	我就是一个书呆子
[15:31]	When I finished designing calculators at Hewlett-Packard in the daytime,	当我完成白天在惠普的工作也就是设计计算机的程式后
[15:34]	I would work on my own little projects.	我就会进行我自己的专案计划
[15:36]	I saw “Pong” in a bowling alley, and I said,	我在保龄球场看到”乓” 然后我说
[15:38]	“I know logic design, and I know electronics of televisions.”	“我懂逻辑设计我也了解电视机”
[15:41]	“I’ll use my home TV, snake a wire in,” and I built myself a “Pong.”	“我在我家的电视接上一条线然后就有了自己的乓”
[15:46]	Steve came back from Reed College	史蒂夫从里德学院回来之后
[15:48]	and saw that I had built my own Pong game.	他看到我自己做的”乓”游戏
[15:51]	And so that gave him the idea to go down to Atari.	让他有了灵感并在雅达利继续发展下去
[15:54]	And he went down, and he showed them the board	他到了雅达利后向大家展示这个点子
[15:56]	and he wound up with a job.	结果他搞砸了
[15:58]	Steve came in and said, in typical Steve Jobs fashion,	史蒂夫进来后以他一贯的口吻说着
[16:01]	“I’m not going to leave until you hire me.”	“除飞你解雇我不然我哪里也不去”
[16:03]	And I really appreciated his intensity. He had one speed. Full on.	我非常感谢他的韧性他一旦决定了就火力全开
[16:10]	I had one little project that everyone kept turning down.	我当时有一个专案没有人能够执行成功
[16:14]	It was a project called “Breakout.”	这个专案叫作”突围”
[16:15]	And finally I said, “Steve, hey, do this for me.”	最后我说”史蒂夫嘿把这做出来给我看”
[16:19]	In the back of my mind,	在我的印象中
[16:20]	I knew that Woz was coming over all the time after working at HP all day,	我知道沃兹从惠普下班后常常过来这边
[16:26]	and I thought, “OK, I’ll put Steve on the night shift.”	接着我就想”好吧把乔布斯排夜班吧”
[16:30]	“Woz will come over.	“如果沃兹也在场
[16:31]	I’ll get two Steves for the price of one.”	我就可以用单份薪水请到两个乔布斯”
[16:33]	Steve said, “Nolan Bushnell of Atari wants another game built.”	史蒂夫说”雅达利的诺兰布希内尔想要创新游戏”
[16:37]	But we only had four days, Steve said.	“可是我们只有四天” 史蒂夫这么说
[16:39]	When a game is made out of chips and it’s not a program,	用芯片做成的游戏跟写程式是不一样的
[16:42]	four days is, like, impossible. This is months’ worth of work.	四天简直就是不可能的任务这工程可以花上好几个月
[16:47]	I did the entire design,	设计的部分由我全权负责
[16:48]	and then Steve would breadboard my design for a little while.	接着史蒂夫会将我的设计变成电路板
[16:52]	We were up four days and nights non-stop. Both got mononucleosis.	我们四天四夜都没阖眼两个人都得了单核细胞传染症
[16:57]	And we got “Breakout” delivered to Atari,	最后我们创造了”突围”游戏交给雅达利
[16:59]	and they paid for it.	他们也买单了
[17:04]	Later on, Woz and I were out to dinner.	在那之后沃兹和我出去吃晚餐
[17:07]	He was talking about Breakout,	他跟我聊到”突围”
[17:10]	and I said, “Well, you know, you guys got paid pretty well for it.”	我说”你知道的吧你们两个做得很不错”
[17:13]	He looked at me puzzled, and I said,	他一脸困惑地看着我我接着说
[17:16]	“Yeah, I mean, you did such a good job.”	“对啊我的意思是你们做得非常好”
[17:19]	“I think there was at least a $5,000 bonus that you guys got.”	“我想你们至少可以赚到五千块美元的奖金”
[17:24]	So, yeah, he was paid $7,000,	所以没错公司付他七千元
[17:27]	and he told me that we were paid $700,	但他告诉我其实只有七百元
[17:28]	and he wrote me a check for $350.	然后只给了我一张三百五十元的支票
[17:32]	You know, and that hurts because we were friends.	你知道吗我蛮难过的因为我们是朋友
[17:34]	And do you do that to a friend?	你竟然对朋友做出这种事
[17:36]	If he’d said, “I need the money,” I would have said, “Take it all.”	如果他说”我需要这笔钱” 我可能会说”全部拿去吧”
[17:39]	I was happy to be on the project.	我很高兴能参与这专案
[17:42]	I think that Steve…	我觉得乔布斯…
[17:47]	…was very driven	是个非常有动力的人
[17:50]	and would very often take shortcuts to achieve his goals.	所以他会经常寻找达到目标的捷径
[18:15]	Apple was a sitcom. It was a 30-year sitcom.	苹果就是一个喜剧节目一个持续了30年的喜剧节目
[18:19]	And Steve was the main character.	史蒂夫则是其中的主要角色
[18:25]	This was written in December 1976.	这些笔记写于1976年12月
[18:28]	In fact it starts out saying, “Who’s Apple,” so that was very early.	事实上他开头就写了”苹果是谁” 所以历史非常悠久
[18:35]	He and Woz came in. Steve had long hair down his back.	他和沃兹走了进来史蒂夫的长发已经长到背了
[18:39]	He had a Ho Chi Minh beard, cutoffs, Birkenstocks.	他留着胡志明市的那种胡子剪破的裤子和勃肯鞋
[18:44]	And Wozniak was maybe a little bit upscale from that, but not much.	而沃兹尼克可能比他好一点但也没好多少
[18:48]	I used to like Intel’s advertising,	我以前很喜欢英特尔的广告
[18:50]	So I called them up one day, and I said, “Who does your advertising?”	有天我打给他们我说”你们的广告是谁做的”
[18:53]	They said, “Well, Regis McKenna.” “What’s a Regis McKenna?”	他们说”这个嘛是麦金纳”
[18:56]	They said, “No, it’s a person.”	“麦金纳是什么东西” 他们说”不他是一个人”
[18:58]	Wozniak had a technical article on the Apple II.	沃兹尼克写了一篇苹果二代的技术文章
[19:02]	He wanted us to try to get it placed into a magazine.	他希望我们试着将这篇文章刊在杂志上
[19:05]	Nobody could read it. It was all technical jargon and so forth.	结果没人要读都是技术专业用语之类的
[19:10]	And so I told him I’d have to rewrite it,	所以我告诉他我必须重写
[19:12]	and he wasn’t happy about that.	对此他不太高兴
[19:14]	He said, “No one’s going to rewrite my stuff.”	他说”没有人可以重写我的东西”
[19:16]	I said, “Well, then there’s nothing I can do for you,	我说”好吧那么没什么我能够帮你的了”
[19:18]	so you might as well leave.”	“所以你可以离开了”
[19:20]	Steve called back, and he pretty much convinced me	史蒂夫后来打给我他差不多将我说服
[19:23]	that he would be the person that we’d be dealing with	就是他才是我们要对付的人
[19:25]	and that Wozniak would be designing and building things,	所以沃兹尼克只会负责设计以及建立相关事务
[19:29]	which is the way it happens in most businesses.	这在很多生意上也很常见
[19:31]	The engineers are more back room	工程师比较适合待在幕后
[19:32]	and you work with either the entrepreneur or the marketing people.	你只能跟创业家或是行销人才合作
[19:38]	Did you think early on that Steve could be the guy?	早期你曾经想过史蒂夫能成就大事吗
[19:40]	Oh, definitely. You just had to spend a few minutes with him and you knew it.	毫无疑问和他相处几分钟后你就会知道了
[19:44]	He had the ability	他有这份能力
[19:45]	to talk about the possibility of what this computer could be.	侃侃而谈他的电脑未来能有哪些可能性
[19:49]	And I think the key is not just talking about the product,	我认为关键并非只有对产品高谈阔论而已
[19:53]	but giving you an idea of what is possible using this product	而是提出一个点子一个怎么使用这产品的点子
[19:59]	and what the next generation is going to be like.	以及下个世代会变成什么样子
[20:02]	So he gives people this feeling of forward movement.	所以可以说是他给了人们下一步的可能性
[20:06]	-How many calculators do you own? -Two, maybe.	-你有几台电子计算机 -两台大概吧
[20:09]	Right, and do you use the automatic bank-telling machines?	好那你有用过电子出纳机器吗
[20:12]	-Sure. -Life is already seducing you	-当然有 -在你学习这些事情时
[20:14]	into learning this stuff. It’s not going to happen at once,	人生就己经在诱惑你了这种事情不会只发生一次
[20:17]	and it’s certainly not a 1984-ish vision at all.	而且这完全不是1984年代预料到会发生的事
[20:21]	It’s just going to be very gradual and very human	只会渐渐的变得很人性化
[20:24]	and will seduce you into learning how to use it.	会吸引着你学会使用它
[20:28]	Transitioning from a hobby to a personal computer,	个人使用电脑习惯的变迁
[20:32]	that whole idea was driven by Steve.	整个点子都出自于史蒂夫
[20:34]	He was trying to say we need to differentiate ourselves	他总是说着我们必须改变自身
[20:37]	and really move out of this hobbyist realm.	抽离从这种电脑爱好者的角色
[20:39]	It ended up coming out of the room saying,	最后他走出房间时边说
[20:42]	“We’re going to call ourselves the personal computer.”	“我们要自称为个人电脑”
[20:44]	Industry experts say	业界专家评论道
[20:46]	we’re no longer on the verge of the personal computer revolution.	我们再也不是处于个人电脑的革命边缘
[20:49]	We’re right in the midst of it, thank you.	我们现在正处在中心谢谢你
[20:51]	And it’s gathering steam	每天都有越来越多人的支持
[20:53]	with more and more people jumping aboard every day.	这件事情越来越受到瞩目
[20:56]	I use my computer right now for mostly word processing.	我现在会使用我的电脑主要是用来处理文字
[21:00]	I use it for solar evaluation programs.	我用电脑来评估太阳能计划
[21:04]	We put our entire accounting system on it.	我们把所有会计系统都放在电脑里
[21:06]	The wife can use it to store recipes.	家庭主妇可以用它来储存发票及开支
[21:08]	To balance my checkbook for me.	平衡我的支票簿开支
[21:09]	We do the computer club’s bulletin.	我们做了电脑俱乐部的布告
[21:11]	-Playing games. -Shopping by mail.	-打电动 -在网路上购物
[21:13]	-Budgeting. -Bowling-league type scores.	-编制预算 -计算保龄球联赛的得分
[21:15]	-Electronic mail. -A guy can be creative on it.	-电子邮件 -电脑在手创意无穷
[21:18]	I mean, he can use it for whatever he can dream up.	我的意思是有了电脑想做什么都没有问题
[21:20]	This is a 21st-century bicycle	这是一辆二十一世纪脚踏车
[21:22]	that amplifies a certain intellectual ability that man has.	它能够放大人类的智能
[21:26]	The effects that it’s going to have on society	这影响正在社会中发酵
[21:29]	are actually going to far outstrip	而且会越走越远
[21:31]	even those that the petrochemical revolution has had.	就算已经经过了石油革命
[21:34]	Time magazine, I think,	时代杂志应该是吧
[21:35]	said single-handedly he created the industry because he was relentless.	他们说因为他是无情的人他一手创造了这荣景
[21:41]	The powers that be of “Time” magazine	时代杂志的力量之大
[21:44]	decided that they would make the Man of the Year that particular year	他们决定让该年的”年度风云人物”
[21:50]	the Computer of the Year.	变成”年度风云电脑”
[21:52]	I was transferred to the bureau in San Francisco.	我被调派到旧金山的总部
[21:56]	And gradually I began to cotton on to the fact	接着我终于了解到事实真相
[21:59]	that there were a lot of stories in this part of California	在加州这边有非常多的故事
[22:04]	between San Jose and San Francisco	就在圣荷西和旧金山之间
[22:08]	about these odd, little companies	关于这些小小的公司
[22:10]	that people on the East Coast at that point	在当时东岸的人们
[22:13]	hadn’t heard about and really didn’t care about.	尚未听说过什么而且他们也不太在意
[22:16]	And then I got very interested in Apple	然后我开始对苹果非常感兴趣
[22:19]	and Steve was, of the early characters in the company,	而史蒂夫则是这间公司早期的一个角色
[22:23]	the most articulate and the most interesting and the oddest.	他是口齿最清晰最有趣和最奇怪的那个
[22:29]	Steven Jobs helped build the first Apple computer in his garage.	史蒂夫乔布斯在他的车库里协助建造了第一台苹果电脑
[22:33]	He is now 26 years old and is chairman of the board.	他今年26岁他现在是董事长
[22:37]	There was some debate over whether or not they should use the name “Apple.”	当时他们仍对”苹果”这名字争论不休
[22:41]	You know, the whole model of the computer industry	你知道的整个电脑产业的模型
[22:44]	and the computer business was IBM.	当时最大的电脑公司就是IBM
[22:45]	Another business service of tomorrow made possible today by IBM.	IBM在明日的企业服务成就了今日的可能性
[22:50]	IBM was an anonymous organization.	IBM是一个不具名组织
[22:53]	No one knew who the president was. They probably had no idea.	没有人知道总栽是谁他们什么都不知道
[22:56]	The IBM logo looked like it was carved out of Roman marble, you know?	他们的商标看起来就像用罗马大理石刻成的
[23:02]	It was just this monolithic kind of thing.	看起来就像是一体成型
[23:04]	And we took just the opposite, which was,	但我们往反方向思考也就是
[23:07]	“Let’s make Steve very high profile. Let’s tell our story.”	“不如我们把史蒂夫捧红让我们来说我们的故事”
[23:11]	Working in this garage, Jobs and a high-school classmate	在这间车库工作时乔布斯和他的高中同学
[23:14]	quit their positions at large electronic companies,	辞去了在科技大公司的工作
[23:16]	and using tiny silicon chips, built this small computer board.	利用这些微小的矽胶芯片创造了这个小小的电脑主机板
[23:31]	It later on became more of a look back	后来反而变成了一种回顾
[23:34]	when people started doing stories on the background, and so forth.	就是人们开始做生平事蹟之类等等
[23:39]	You know, I told Steve this, and most of my clients in fact,	你知道我告诉史蒂夫和我大部份的客户
[23:45]	there’s a song in Fiddler on the Roof that Tevye sings.	有首歌叫”屋顶上的提琴手” 是泰维唱的
[23:49]	He says, “If I were a rich man.” And he said, “I’d sit in the temple,	他说”如果我是富人””我会坐在庙宇中”
[23:53]	and I’d lecture to the wise men all day long,	“然后对所有智者高谈阔论”
[23:57]	and it wouldn’t matter if you’re right or wrong.”	“你说得有没有道理一切都不再重要”
[23:59]	“When you’re rich, they think you know.”	“只要你口袋里有钱他们就觉得你知道一切”
[24:00]	So, in a technology business,	所以在科技产业中
[24:02]	you have to show that you are successful in order to have a platform.	你要表现得你很成功到可以有自己的平台
[24:06]	It led to a quarter-billion-dollar business	就可以到达二点五亿美元的境界
[24:09]	and the most popular typewriter-sized computer on the market today.	目前市面上打字机大小的电脑
[24:13]	Steve Jobs, I realize this is your baby, and you’ve made a career out of it,	史蒂夫乔布斯我知道这是你的结晶和事业
[24:18]	but you’re also something of a philosopher.	但你有时候也很像个哲学家
[24:20]	Do you see the inherent possibility of bad coming out of all of this?	你觉得接下来可能会有什么负面的影响发生吗
[24:24]	Well, I think one of the things you really have to look at	这个嘛我觉得你一定要看看
[24:27]	is you have to go watch some kids using these things.	就是你要观察孩子们怎么使用东西
[24:30]	And what you find is far from something quite harmful.	有时候你会发现大肆破坏之外的事情
[24:33]	In effect, what you see	实际上你看到的是
[24:35]	is an instantaneous reflection of a part of themselves,	是他们一部分的自然反应
[24:39]	the creative part of themselves being expressed.	接着开始出现他们有创意的那部分
[24:49]	He was going for a computer that really felt like an extension of the self.	他埋首于电脑之中仿佛那就是他自己的延伸
[24:56]	That’s what people wanted, and I think he sensed that. He knew that.	那正是人们想要的我认为他也感觉到了他懂的
[25:01]	My first book on the computer culture was called “The Second Self.”	我的第一本电脑书就叫做”第二个自己”
[25:05]	The key quote that gave me the title was,	让我以此命名的关键引言是
[25:08]	“When you think of a computer,	“说到一部电脑”
[25:10]	you put a little piece of your mind into the computer’s mind,	“你将你自己一部分的心思放进电脑之中”
[25:14]	and you come to think of yourself differently.”	“然后你开始用不一样的方式思考自己”
[25:17]	Our whole company, our whole philosophical base,	我们整间公司最基础的哲学思想
[25:23]	is founded on one principle. And that one principle	都建立在一个准则之上而这个准则
[25:27]	is that there’s something very special and very historically different	就是总有一些特别的事具有非常独特的历史意义
[25:32]	that takes place when you have one computer and one person.	只要一个人加上一台电脑这些事情就会发生
[25:38]	Did you have an opportunity to meet Jobs?	你曾经有机会见到乔布斯吗
[25:40]	Yes, I met him on several occasions.	有的我曾经在不同场合见过他几次
[25:43]	And did you sense from talking to him	那么在和他谈话过程中你感觉得到
[25:45]	that he really did understand what he was doing?	这个人真的知道他在做什么吗
[25:47]	I think he understood what he was doing.	我认为他知道自己在干嘛
[25:51]	He knew he had created something intimate	他知道他创造了很人性化的东西
[25:54]	and that could be sold as something intimate.	可以用很人性化的方式销售出去
[25:57]	And it would be you. I mean, it would be for you.	而这可能就是你我是说专为你而存在
[26:00]	It wasn’t just for you. It was you.	并不是为你存在它就是你
[26:10]	Can you just show me the front of it?	你可以让我看一下正面吗
[26:12]	That’s the part that most people would recognize.	这是人们最能够辨认的部分
[26:15]	This is a piece that everybody remembers from the ads,	这部分就是大家会从广告中记得的
[26:19]	from the Time magazine cover with Steve holding it in his lap.	刊登在时代杂志封面史蒂夫将它放在膝盖上
[26:26]	And this is the famous beige that we’re never going to have any more of.	这台是最有名的裸色我们已经停产了
[26:29]	He hated this even at this time,	在那时候他也不喜欢这个
[26:31]	but we were kind of stuck with it by the time we got there.	但当时我们刚做出来时我们有点卡住了
[26:37]	It was a fun little machine.	这是一台有趣的小机器
[26:44]	He called me just out of the blue. I was working at Xerox.	他有天突然打给我我那时候在施乐上班
[26:49]	And I picked up the phone, and it was Steve Jobs.	我接起电话另一头是史蒂夫乔布斯
[26:52]	And he said, “I hear you’re a good guy,	然后他说”我听说你是个不错的家伙”
[26:56]	but everything you’ve done so far is crap. Come work for me.”	“但至今你做的都是垃圾来我这里工作吧”
[27:00]	I told my wife at the time. I said, “Well, what could happen?”	我告诉了我太太我说”嗯会怎么样呢”
[27:05]	“How bad could this be?”	“结果能有多坏”
[27:09]	I didn’t realize how bad it could be.	我当时不了解结果能有多么糟糕
[27:15]	First trip Steve ever made to Japan	史蒂夫第一次去日本
[27:17]	was to see what we could do about getting a disc drive for the machine.	是希望能看看我们能不能弄到一台磁碟机
[27:20]	And we saw the Sony disc facility in Atsugi, Japan.	然后我们在日本厚木市看到了索尼的磁碟设备
[27:25]	He had a lot of affection for Sony because the Walkman was a machine	看到随身听之后他就迷上了索尼
[27:30]	that he just thought was the bee’s knees.	他觉得这点子实在太棒了
[27:33]	You really feel the music with a Sony Walkman	听着索尼的随身听真的可以享受音乐
[27:36]	The Sony Walkman is a tiny stereo cassette player	索尼随身听是一台小小的立体声音乐播放器
[27:39]	with truly incredible sound.	它的音质非常出色
[27:42]	You really feel the music You really feel it	仿佛置身音乐之中你真的感觉得到
[27:44]	I think it was the first product in human history	我认为这是人类史上第一台产品
[27:47]	that went over a billion units. That he liked.	第一台超过上亿台的机器它非常喜欢
[27:51]	One of things that Steve thought was important,	史蒂夫想到一件很重要的事情
[27:54]	and Jerry Manock facilitated it, was this is where all the signatures are.	杰瑞曼那克实现了这里是所有人的签名
[27:58]	And they’re all the people, the original group,	所有原始团队的人都在这里
[28:02]	that actually signed the machine. There’s Steve Jobs right in the middle.	他们真的签在机器上面正中间是史蒂夫乔布斯的签名
[28:10]	My name is over here.	我的名字在这里
[28:12]	Why did you do that?	你这样做的理由是
[28:13]	Because the people that worked on it consider themselves,	为这付出的人们他们将自己视为…
[28:17]	and I certainly consider them, artists.	我也绝对认同他们为艺术家
[28:20]	These are the people that under different circumstances	在不同环境之下这些人可能都会是
[28:22]	would be painters and poets, but, because of the time that we live in,	画家或是诗人但是由于我们身处的时代
[28:27]	this new medium has appeared	新的媒介随之产生了
[28:29]	in which to express oneself to one’s fellow species.	让人能够向自己的同伴表达自己
[28:32]	And that’s a medium of computing.	而这媒介就是电脑
[28:41]	We would sit in the temples in Kyoto,	我们坐在京都的寺庙中
[28:45]	just taking off our shoes at the door and sitting.	我们的鞋子放在门口就这样坐着
[29:03]	Did he take from that any kind of aesthetic vision, do you think?	他从那里带回另一种美学视野你不觉得吗
[29:07]	I think certainly. A simplicity.	我也是这样想这是一种简约性
[29:13]	Just feeling that inner calm	单纯的感受到内在的平静
[29:16]	that’s so available at some places in Japan.	在日本某些地方可以感受到这种平静
[29:22]	He was a very much a person who was comfortable in silence.	他是那种保持安静会感觉很舒服的人
[29:36]	Steve ruled by a kind of a chaos. And it’s easy to make chaos,	史蒂夫用混乱控制一切但制造混乱非常简单
[29:40]	and if you’re comfortable with it, you can use it as a tool.	如果你能够与之安然共处你就能将它变成工具
[29:44]	And he used a vast number of really irritating tools	他会用一些天文数字当作刺激的手段
[29:48]	to get other people involved in his schemes.	好让其它人也加入他的阴谋
[29:52]	He’s seducing you, he’s vilifying you and he’s ignoring you.	他会先吸引你然后抹黑你最后他会弃你不顾
[29:59]	You’re in one of those three states.	就是这三个阶段
[30:03]	When you get a core group of, you know, ten great people,	在一个核心团队大概有十个天才在里面
[30:08]	it becomes self-policing as to who they let into that group.	他们就会自我监管只要他们认可这团员
[30:12]	So, I consider the most important job of someone like myself is recruiting.	所以像我这种人最重要的工作就是招募
[30:18]	Steve Jobs brought us all together in a place that had no rules.	史蒂夫乔布斯将我们聚在一起组成一个没有规则的团队
[30:21]	He’s a maniac. He’s a maniacal genius.	他很疯狂是一个疯狂的天才
[30:24]	His job is to stir up everything.	他的工作是尽可能刺激一切
[30:26]	Most places in life are continuously telling you	生命中有很多事情都在持续的告诉你
[30:30]	that your dreams aren’t possible or practical.	你的梦想没有可能完成一点都不实际
[30:32]	You don’t want to hear that when you’re under 30.	你三十岁以前可能不想听到这些话
[30:34]	What you want to do is race after them.	你要做的就是尽力去拼
[30:36]	You ask yourself, why are you doing it?	你扪心自问你为什么要这样做
[30:38]	I’m certainly not doing it for Steve Jobs.	我绝对不是为了史蒂夫乔布斯才这样做的
[30:40]	I’m doing it for what I think is a much greater good than that.	我这样做是因为我认为一切都还能够更好
[30:42]	Everybody just wanted to work, not because it was work that had to be done,	大家都努力工作不是因为工作必须被完成
[30:46]	but it was because it was something that we really believed in.	而是我们现在做的是我们全心全意相信的事
[30:48]	Here is how we see personal computers. Here is how we want the world to be.	我们现在看到个人电脑了我们希望可以改变全世界
[30:54]	And here’s how we’re going to change it.	而这就是我们要怎么去改变全世界的方式
[30:56]	We have a vision of what we want it to be.	我们对于将来的样子己经有了愿景
[30:58]	We want to convert people. We want to make converts.	我们想要改变人类我们想要做出改变
[31:01]	I felt my job at Macintosh was to make the division work smoothly enough	我觉得我在麦金塔的工作就是让各部门间顺利地运作
[31:07]	that we could actually get this thing from really a mess of kids	然后我们就像是儿时玩玩具一般
[31:11]	playing around with a bunch of hardware and software	把玩一堆又一堆的硬件和软件零件
[31:14]	into something that would be a commercial product.	并组成一个个卖得出去的产品
[31:17]	And that’s what I did. I got that machine finished.	这就是我的工作我让这机器得以完成
[31:29]	It is now 1984.	现在是1984年
[31:32]	IBM became the apparent visible threat.	IBM很明显成为我们的威胁
[31:35]	IBM wants it all, and is aiming its guns	IBM想独霸天下所以把枪口指向
[31:38]	on its last obstacle to industry control. Apple.	阻止它独占产业的唯一障碍苹果
[31:43]	Will Big Blue dominate the entire computer industry?	蓝巨人会不会从此主宰电脑业
[31:46]	The entire information age? Was George Orwell right?	主宰整个资讯时代乔治欧威尔的预言会成真吗
[31:51]	Today, we celebrate the first glorious anniversary	今天我们欢庆一周年
[31:55]	over the information purification directives.	透过资讯净化指令
[31:58]	That ad was again a juxtaposition with IBM.	这个广告再次让苹果与IBM并驾齐驱
[32:01]	-That’s what it was about. -Yeah.	-这才是最重要的 -没错
[32:03]	The people in the audience were mindless IBM users.	这些观众都是盲目的IBM用户
[32:06]	Yes. You know, for Steve it was great	没错你知道史蒂夫很喜欢
[32:08]	because he had this bad guy/good guy, and he loved playing that role.	因为他喜欢扮演这种亦正亦邪的角色
[32:13]	We shall prevail!	誓不低头
[32:37]	Looking back, behind the scenes, it’s easy to see the irony in the ad.	回顾过去看看幕后不难看见广告中的讽刺
[32:42]	Today, Apple is Goliath.	现在苹果就是巨人
[32:44]	Rolling. Rolling.	开录开录了
[32:46]	But even in 1984, when Apple cast itself as the counterculture company,	然而即便在1984年苹果将自己定位在非传统公司
[32:51]	working at Apple was a lot tougher than IBM.	在苹果上班可不比IBM轻松
[32:56]	I think if you talk to a lot of people on the Mac team,	我认为如果你和电脑团队大多数人聊过之后
[32:59]	they will tell you it was the hardest they’ve ever worked in their life.	他们会告诉你这是他们这辈子做过最困难的一份工作
[33:05]	Some of them will tell you it was, you know,	有些人会说这是你知道的
[33:07]	the happiest they’ve ever been in their life,	他们人生中最快乐的工作
[33:09]	but I think all of them will tell you	但我认为他们全体都会说
[33:11]	that it is certainly one of the most intense and cherished experiences	这绝对是他们终其一生
[33:14]	they will ever have in their life.	最扎实及珍贵的经历之一
[33:16]	-Mm-hmm. Yeah, they did. -So…	-没错他们有说 -所以…
[33:21]	You know…	你懂的…
[33:25]	Some of those things are not sustainable for some people.	对有些人来说这件事情不能这样下去
[33:35]	I ended up changing my entire life. I lost my wife in that process.	我的人生都完蛋了我因为这个失去我老婆
[33:40]	I lost my children in that process. I lost…	我因为这个失去我的孩子我失去了…
[33:44]	The whole structure of my life was just changed forever	我人生架构从此改变
[33:48]	by going and working on the Mac.	就在我加入苹果公司之后
[33:52]	Because the work became so intense? The work was intense.	-因为工作压力很大 -压力非常大
[33:56]	The commitment needed to do it was intense.	协议就是如此压力很大
[33:58]	I would go into work on a Tuesday morning and half the people would hate me,	我可能礼拜二早上去上班超过一半的人都会恨我
[34:03]	and I’d come back on Wednesday morning,	接着我礼拜三早上到公司的时候
[34:05]	and half the people would hate me, but it was the other half.	还是会有一半的人恨我只不过是另外一半
[34:08]	There were an awful lot of prima donnas in that outfit,	这里有很多以自我为中心的人
[34:10]	so I was always in conflict.	我总是处在冲突之中
[34:16]	Here’s the piece you wrote. You want to read it?	这里是你写的文章你想要念一下吗
[34:21]	“Steve’s passing did come as a bit of a shock for me.”	“史蒂夫的逝世多多少少让我有点震惊”
[34:26]	“For a bit more than three years, 1982 to 1985,	“在1982年到1985间这三年多的时间”
[34:31]	we were together a lot of the time.”	“我们当时都在一起”
[34:34]	“We made a dozen trips to Japan together. We were close.”	“我们去了好多次日本我们非常熟悉彼此”
[34:38]	“After that, I only saw him a few times.”	“在那之后我只看过他几次”
[34:41]	“I haven’t seen him in many years.”	“我已经很多年没看到他了”
[34:44]	“He was an extraordinary person in many ways and quite normal in others.”	“他是一个在各方面都很出色的正常人”
[34:48]	“The outpouring of feelings from people all over the world	“全世界所有人的感情倾泻而出”
[34:52]	was a bit of a surprise to me at first, and then it seemed natural.”	“起初我很吃惊渐渐的就觉得很合理”
[34:57]	“He was for them a combination of James Dean,	“他就像是詹姆士迪恩”
[35:00]	Princess Diana and John Lennon	“戴安娜王妃约翰蓝侬
[35:02]	and maybe Santa Claus.”	大概再加圣诞老人的综合体”
[35:04]	“What is in that bag of goodies?”	“像不像一整袋的糖果呢”
[35:08]	“The iPod, the iPhone and the iPad are so personal.”	“音乐播放器手机还有平版电脑都十分个人化”
[35:12]	“They are warm in your hand. They sing to you when you’re alone.”	“拿在手上是如此温暖你孤单的时候唱歌给你听”
[35:17]	“They are caressed.”	“它们备受呵护”
[35:21]	“In those three years together,	“在我们常相处的那三年里”
[35:23]	I packed in a decade or two of experience.”	“我拥有的是十年或二十年的回忆”
[35:26]	“Steve packed in a couple of centuries in his 56 years.”	“史蒂夫在他56年的人生中拥有了两世纪的份量”
[35:31]	“He did everything he wanted, and all on his own terms.”	“他做了所有他想做的事情全部按照他的方式来做”
[35:36]	“It was a life well and fully lived,	“他这辈子活得很好活得很充实”
[35:39]	even if it was a bit expensive for those of us who were close.”	“虽然对曾与他如此熟悉的我代价是如此昂贵”
[35:47]	You do have friends, you know? Even if they’re bizarre people.	你其实是有朋友的你知道吗即便他们是怪胎
[35:55]	Yes. He is. He’s one of those mythic characters.	没错他是其中最谜样的人物
[35:58]	Yeah, and they’re not that much fun on the ground most of the time,	是的而且和他们一起的时候并没那么有趣
[36:05]	but there are those moments when suddenly…	但突然的确有些时候…
[36:11]	They’re the only person who could’ve ever done it.	他们是做出一番创举不可或缺的人物
[36:13]	Right.	没错
[36:15]	-Yeah, and they change us. -Right.	-对他们改变了我们 -是的
[36:32]	Without death, there would be very little progress.	没有死亡就没有进步
[36:35]	I’m sure that life evolved without death at first	一开始我确信生命没有死亡也能进化
[36:39]	and found that without death, life didn’t work very well.	接着我发现没有死亡生命就无法做到最好
[36:44]	Because it didn’t make room for the young	因为年轻一辈就不会有机会
[36:48]	who didn’t know how the world was, you know, 50 years ago,	那些年轻人并不知道世界在50年前是什么样子
[36:53]	but who saw it as it is today without any preconceptions	但他们将以前视为今天不带任何偏见
[36:56]	and dreamed how it could be based on that.	然后以此为基准梦想着未来会是如何
[37:04]	The minute that you understand that you can poke life,	你了解到你能够摸摸你的生命的那刻
[37:07]	you can change it, you can mold it,	你就能改变它为它塑型
[37:09]	you’ll want to change life and make it better	你就会想要改变你的生命将它变得更好
[37:12]	cos it’s kind of messed up in a lot of ways.	因为它很容易从很多方面搞砸
[37:15]	Once you learn that, you’ll never be the same again.	一旦有了前车之鉴你就不会重蹈覆辙
[37:23]	Just be here.	在那里就好
[37:25]	Don’t judge, don’t try, don’t stop,	别评论别尝试别停下来
[37:28]	don’t start. Just be here.	也不要开始在那里就好
[37:31]	It’s all just enough.	这样就够了
[37:36]	It’s enough to know that I love you.	知道我爱你就好了
[37:42]	Steve and I met two weeks into our freshman year at Reed College.	史蒂夫和我在里德学院大一入学两周后认识
[37:47]	We had both happened to buy “Be Here Now.”	我们都碰巧买了”活在当下”
[37:51]	And it was such an unusual book. I just wanted…	看起来就是不寻常的书我就只是想要…
[37:55]	I was carrying it around and wanted somebody to talk to about it,	拿着它到处走希望有人能跟我聊聊它
[37:59]	and Steve was the one person who also had read it.	而史蒂夫就是那个也有读过这本书的人
[38:09]	When we went to India, we were looking for remarkable experiences.	我们去印度的时候我们想要难忘的记忆
[38:16]	We didn’t have a guru. We didn’t have a particular school.	我们没有大师领进门也没有去那些专门学校
[38:19]	And so we traveled around for four months.	所以我们到处旅行了四个月
[38:22]	Had some interesting experiences. No major enlightenment experiences.	有一些很有趣的经验没什么特别的启蒙事件
[38:30]	Steve’s quote later was,	史蒂夫的原话是
[38:32]	“We had figured out that we weren’t going to meet somebody	“我们都弄清了我们不会遇到…”
[38:35]	who was going to make us enlightened.”	“那个会启发我们的人”
[38:40]	If you think about Hindu spirituality,	如果你想到印度教的灵修
[38:42]	you think of Mother Teresa feeding the poor.	你会想到泰瑞莎修女喂养穷人的事情
[38:46]	That’s not really the path that Steve took.	这并不是史蒂夫想走的道路
[38:50]	Those weren’t Steve’s values.	这并非史蒂夫的价值所在
[38:55]	It was the next year, after India,	去印度后的隔年
[38:57]	when he connected with the Zen Center in Los Altos.	他和洛思阿图斯的禅修中心联络
[39:02]	Zen is about clarity, simplicity, cleanliness.	禅修说的是纯粹简约和净化
[39:09]	Ending the duality of your ego and simplifying your life.	终结自尊的二重性将人生变得更单纯
[39:15]	And that really appealed to Steve.	这些都吸引着史蒂夫
[39:18]	It’s based on taking off and creating something for yourself.	这基本上是一种蜕变后的再造
[39:23]	You know, giving life to your own life in whatever way you wish to do it.	就像是为自身注入新生命用任何你期许的方式进行
[39:28]	At the time he was starting Apple,	当时苹果电脑正起步
[39:31]	Steve was very actively looking for a mentor.	史蒂夫非常积极的寻找心灵导师
[39:39]	Kobun Chino would become Jobs’s spiritual advisor.	乙川弘文成为了乔布斯的灵魂向导
[39:43]	Kobun encouraged Jobs not to retreat into a monastery,	乙川鼓励乔布斯不需要进到寺庙中
[39:47]	but instead to find Zen in his life and work.	而是藉由禅修中心继续保持人生与工作
[39:51]	But they would argue over the path to enlightenment.	有时他们也会为了启蒙之路而争论不休
[40:08]	Steve always says, “Make me monk. Please make me monk.”	史蒂夫总是说”让我出家请让我出家”
[40:15]	I say, “Not until proof.”	我说”你没有证明就不行”
[40:20]	When I was living in California, 23 years ago…	当时我住在加州大约23年前
[40:26]	Midnight…	午夜时刻…
[40:28]	I answered the doorbell and there he is.	我去应门他站在门口
[40:33]	18 years old, he was.	当时他才十八岁
[40:36]	And he wanted to see me.	他想要见我
[40:40]	And I looked into his eyes, and…	我看着他的眼睛然后…
[40:44]	They looked terrible, but he is not crazy.	他的双眼看起来很糟但他并没有疯
[40:48]	I must talk with him.	我必须和他谈谈
[40:51]	I took him for a walk through the downtown of Los Altos.	我和他去散步走过洛思阿图斯的小镇
[40:58]	All stores closed.	所以的商店都打烊了
[41:00]	One bar called The Teacup was open.	一家叫做茶杯的酒吧还开着
[41:07]	We sat down at the counter.	我们进去后坐在吧台
[41:12]	I had Irish coffee and he had juice.	我喝了爱尔兰咖啡他喝了果汁
[41:18]	After sipping, he started to talk.	喝了几口后他开始说话
[41:24]	He said, “I feel I’m enlightened.”	他说”我觉得我被启发了”
[41:29]	“I don’t know what to do with this.”	“我不知道该怎么办”
[41:35]	That’s wonderful. That is very wonderful.	太美妙了实在太奇妙了
[41:43]	I need proof of it.	我要看到证明
[41:50]	A week later he came back	一周后他回来找我
[41:53]	with a little metal sheet in his hand.	手上拿着一块小小的金属板
[42:00]	Many things were going, wires going around…	上面有很多东西到处都是电线
[42:04]	I didn’t know what it was.	我根本不知道这是什么
[42:07]	It was a chip of a personal computer.	那是一台个人电脑的芯片
[42:14]	He said, “I designed it. My friend Woz helped me.”	他说”这是我设计的我的朋友沃兹帮了我的忙”
[42:21]	“This is called Lisa.”	“它叫做丽莎”
[42:26]	“I named it Lisa.”	“我将它取名做丽莎”
[42:29]	Which is the name of his daughter.	这也是他女儿的名字
[42:36]	That was the origin of Apple Computer.	这就是苹果电脑的起源
[42:42]	And I’m still not quite sure that was a true proof or not.	但我仍然不是很确定这算不算是证明
[42:49]	He’s brilliant, but too smart, I think.	他聪明过人但我认为有点太聪明了
[42:59]	When you broke the Lisa story, why was that important?	当你破解了丽莎的故事想想它为何如此重要
[43:04]	There was a computer called “Lisa.”	它是一台叫做”丽莎”的电脑
[43:07]	And everybody wondered who the computer was named after.	每个人都在想这台电脑究竟是以谁命名
[43:14]	I didn’t choose to name the computer “Lisa.”	我并非选择将它命名为”丽莎”
[43:18]	I was obviously curious about why it was named “Lisa”.	我非常困惑还是不懂它为何叫丽莎
[43:24]	Fair or unfair, I think that was,	不管公平不公平我认为这就是
[43:26]	to me, that was a germane part of the story.	对我而言这就是最贴近这故事的部份
[43:51]	I was 17, sitting in the quad.	我当时17岁坐在一个方台上
[43:54]	Early spring, warm and cold at the same time.	那时候是早春又温暖又冷冽
[43:57]	And I look over, and there’s this guy I have never seen.	我到处看了看看到一个没看过的男生
[44:03]	I’ve been there for three years. I can’t believe how gorgeous he is.	我在这里待了三年我不敢相信这个人有多出色
[44:09]	And he starts to walk out of the quad, and I followed him	接着他走离方台我跟了上去
[44:16]	cos I thought, “I’ve got to introduce myself to him.”	因为我想着”我一定要向他自我介绍”
[44:20]	And I’m going, “What do I say?” I had no idea what to say.	然后我又想”我要说什么” 我完全想不到要怎么说
[44:25]	A few months later, I was working on a film.	几个月后我在一间公司上班
[44:28]	We worked all night long, and he walks up out of the dark.	我们常常加班到很晚然后他从黑暗中走了出来
[44:34]	He was confident and awkward. He was a study in contrasts.	他看起来很有自信但有点尴尬他就是一个反差很大的人
[44:38]	And he had jeans on that drooped because they had so many holes in them.	他的牛仔裤上有很多洞所以看起来垂垂的
[44:44]	And he was very intentional, very intense.	他看起来很有目标也非常紧张
[44:48]	And then he handed me a poem by Bob Dylan.	然后他拿给我一首诗是鲍伯狄伦做的
[44:54]	“Sad-Eyed Lady of the Lowlands.”	“楼下的愁容小姐”
[44:59]	He would re-write Dylan’s songs to fit his life.	他会改编狄伦的歌更符合他的生活
[45:05]	And then he… he just scanned the quad	然后他扫视一下方台
[45:09]	and the darkness that went over his face…	脸上扫过一抹黑暗
[45:14]	The edge, the worry, the dissonance, was shocking to me.	脸的边缘那抹担忧充满了不和谐的感觉吓到了我
[45:21]	And I was young enough where I thought, “Did I say something wrong?”	我那时候还太年轻想着”我有做错什么事吗”
[45:25]	But later I realized that wasn’t what it was.	但稍后我了解到事情不是这样
[45:28]	That was part of who he was.	这也是一部份的他
[45:30]	And I mean, that was one of the things that I was attracted to,	我觉得这也是我被他吸引的其中一部份
[45:33]	is that he had a lot going on inside him.	就是他内心有很多思绪
[45:39]	Steve was a romantic, and he really loved Chrisann.	史蒂夫很浪漫而且他真的很爱克里斯安
[45:43]	I think she was a seductive force in his life,	我认为她是他人生中很大的动力
[45:47]	and there was a part of Steve that didn’t want to push that away.	这也是史蒂夫不想失去的部份
[45:54]	But the main thing in Steve’s life, number one,	但在史蒂夫的人生中排在第一顺位的
[45:56]	was getting Apple off the ground.	是让苹果变得成功
[46:00]	And he just really could not focus on anything else.	他当时真的无法兼顾其它事情
[46:05]	I came out in June of ’77,	我在77年6月出来后
[46:08]	and the three of us went and rented a house in Cupertino.	我们三个人来到库比蒂诺并在这租房子
[46:15]	Apple is beginning. Steve and I are falling in love again.	苹果正在起步史蒂夫和我再次陷入爱河
[46:19]	But we’re going back and forth big time now.	我们正经历一段重大时期
[46:22]	It’s just like I’m insecure because he’s so unkind,	但我很没有安全感因为他实在太刻薄了
[46:26]	and then we connect.	然后我们会沟通
[46:32]	But I don’t know how to handle how fast Steve’s mind is	我不太懂得应对史蒂夫的脑袋转太快了
[46:36]	and how fast he throws negative stuff at me.	快到他会丢一些负面的想法给我
[46:39]	And by the time I figure out, “I’ve got to get out of here…” Um…	那时候我想着”我必须要跳脱这窘境”
[46:48]	“This is not working.”	“这样行不通的”
[46:53]	Um… “I don’t want to be in their club, Daniel’s or just even with Steve.”	“我不想待在他们的俱乐部里不管丹尼尔有没有一起”
[46:57]	“It’s just not working.” That’s when I got pregnant.	“真的行不通的” 然后我就发现我怀孕了
[47:04]	What happened when you told Steve that you were pregnant? Um…	你告诉史蒂夫你怀孕之后他有什么反应
[47:10]	I told Steve in the dining room.	我是在用餐间告诉他的
[47:13]	Steve’s jaw clenched.	史蒂夫的下巴都皱在一起
[47:19]	And searing anger…	看起来很愤怒
[47:23]	And he runs out the door, kind of like a teenager,	然后他跑出家里就像一个青少年一样
[47:26]	slams the door.	用力的把门甩上
[47:39]	She got pregnant. And Steve just was, “Not… not… not me.”	她怀孕了史蒂夫的反应是”不是我的”
[47:46]	“It’s not me. It’s not me,” right?	“不是我的不是我的” 懂吗
[47:49]	Even though that was not a reasonable thing to say.	即便当时没有一个合理的说法
[47:55]	After Lisa was born, Steve came up three days later.	丽莎出生后三天史蒂夫来找我
[47:59]	And we’re sitting in a field, and he…	我们坐在田野间然后他…
[48:02]	We’re like, trying to negotiate…	我们差不多像是在协商
[48:07]	…what name we both feel good about for her.	要为女儿取一个我们两个都喜欢的名字
[48:10]	He knows he’s the father.	他知道他是她的父亲
[48:15]	He comes with the idea of wanting to call her Claire,	他想到一个点子想要将她取名做克莱儿
[48:20]	and I don’t want Claire because it’s too much like Clara,	但我不喜欢克莱儿这名字因为听起来很像克莱拉
[48:23]	his mother’s name.	他妈妈的名字
[48:25]	So, we’re looking through the book,	所以我们继续翻著书
[48:27]	and we’re thinking and going back and forth,	我们想了一阵子前前后后的想
[48:29]	trying different names, and finally I go, “Lisa!”	想要与众不同的名字最后我说”丽莎”
[48:33]	He said, “Yeah!” We both loved that name.	他说”好啊” 我们都喜欢这个名字
[48:38]	But later I realized he wanted to name a line of computers	但随后我发现他想要为下一系列的电脑
[48:44]	or the next computer the “Claire.”	或是下一台电脑作”克莱儿”
[48:47]	I only knew this later.	我是之后才知道的
[48:50]	He went back to Apple and changed it to the “Lisa.”	他之后回到苹果才改回”丽莎”
[49:01]	It says a lot about somebody	有很多人说
[49:04]	that they would have the wit, the imagination, the audacity,	一个机智有想像力又大胆的人
[49:12]	to name a computer in the fashion that Steve named this	用史蒂夫这样时髦的方式命名这台电脑
[49:17]	and believe that you’re going to be able to get away with it.	然后相信你可以摆脱它
[49:25]	That is the sort of very telling anecdote	大部份的传闻都是这样说的
[49:29]	that helps illuminate somebody’s personality.	用这样的故事鲜明了那个人的个性
[49:41]	My biological mother was a young, unwed graduate student,	我的生母是一位大学毕业的年轻单亲妈妈
[49:45]	and she decided to put me up for adoption.	然后她决定把我送去领养
[49:48]	So, everything was all set	原本大事抵定
[49:50]	for me to be adopted at birth by a lawyer and his wife.	我会被一名律师和他的妻子收养
[49:54]	Except that when I popped out,	不过到我出现前的
[49:56]	they decided at the last minute that they really wanted a girl.	最后一刻他们才决定想要一个女儿
[50:00]	So, my parents, who were on a waiting list,	所以本来还在等候清单上的养父母
[50:02]	got a call in the middle of the night, asking,	在某天凌晨接到一通电话
[50:05]	“We’ve got an unexpected baby boy. Do you want him?”	问”我们有个预期外的男孩””你们想要他吗”
[50:09]	They said, “Of course.”	他们说”当然好啊”
[50:13]	My biological mother found out later	我的生母不久后发现
[50:15]	that my mother had never graduated from college	我的养母并不是从大学毕业的
[50:18]	and that my father had never graduated from high school.	我的养父也没有高中毕业
[50:21]	She refused to sign the final adoption papers.	因此她拒绝签下最后的领养同意书
[50:25]	She only relented a few months later	但几个月后她就心软了
[50:27]	when my parents promised that I would go to college.	因为我的养父母承诺会让我去上大学
[50:32]	This was the start in my life.	这就是我生命的起点
[50:38]	You know, another paradox for him, you know, here’s a guy,	你知道他另一个矛盾的点是就是这个人
[50:41]	you know, being pissed off that he was left for adoption,	非常生气因为他被养父母抛弃
[50:44]	and when he has a child, he wants to run the other way.	那时他还是个孩子他想要走别条路
[50:47]	Yes, that’s a huge paradox.	没错这是最大的矛盾
[50:50]	Even when I first met Steve, the fact that he was given up for adoption	就连我第一次遇到史蒂夫时他被养父母抛弃的事实
[50:55]	was a huge emotional issue in his life.	在他人生中仍是很大的情绪议题
[51:01]	I was, I remember, right here on the lawn	我记得我就在这草坪上
[51:05]	telling Lisa McMoyler, who lived across the street, that I was adopted,	告诉丽莎麦克莫伊勒她就住在我被领养的对街
[51:10]	and she said, “So, does that mean your real parents didn’t want you?”	然后她说”所以这表示你的亲生父母不要你吗”
[51:14]	Ooh, lightening bolt. I remember running into the house.	一句话惊醒梦中人我记得我跑回房子
[51:17]	I think I started crying, asking my parents, and they sat me down.	我好像开始哭了问我的父母他们叫我坐下
[51:21]	They said, “No, you don’t understand.”	他们说”不你不了解”
[51:23]	They said, “We specifically picked you.”	他们说”你是我们挑选过的”
[51:29]	That was clearly a very defining image in his life,	那成了他人生中很鲜明的一个画面
[51:33]	both that he was rejected and that he was special.	就是他被拒绝了但他又很特别
[51:39]	The IPO was November 1980.	首次公开募股是在1980年十一月
[51:41]	By the summer of 1980, it was clear it was going to happen,	1980那年的夏天我们都很清楚这即将发生
[51:45]	and so Steve’s net worth was going to go from $10 million	史蒂夫那时的身价已经差不多达到1000万美元
[51:48]	to around $200 million.	到两亿美元之间
[51:51]	And I think he had the opportunity to completely reinvent himself.	而我认为他有机会能够再出发
[51:57]	In his reinvention, some people who helped him were left behind.	在他的重生中有些帮助过他的人被抛在脑后
[52:03]	Woz had no taste for management,	沃兹对管理一窍不通
[52:05]	so he left Apple with a big stock package and a lifetime stipend.	所以他带着很多股票离开苹果和终身津贴
[52:10]	Daniel Kottke had been one of Apple’s first employees.	丹尼尔卡堤是苹果的第一名员工
[52:14]	In the run-up to the IPO, an Apple executive offered	在首次公开募股中苹果执行长提供了
[52:17]	to give Daniel the same amount of stock that Steve would give.	和史蒂夫要给的一样多股票给丹尼尔
[52:20]	Steve replied, “Fine. I’ll give him zero.”	史蒂夫回覆”好那我一毛都不给他”
[52:29]	Jobs also saw an opportunity to rewrite his history with Chrisann.	乔布斯也找到了机会能重写他和克里斯安之间的历史
[52:33]	He composed a fiction which implied she had many sexual partners,	他捏造了一个故事暗示她有许多性伴侣
[52:38]	and he claimed he was sterile	然后他声称他无法生育
[52:40]	and therefore did not have the physical capacity to procreate a child.	因此他不具有让女人怀孕的生理功能
[52:48]	A woman with a baby, and I was that threatening to them.	一个带着孩子的女人我对他们竟然是这么大的威胁
[52:53]	If he’d said, “I can’t do this, but let me help	如果他说”我做不到”
[52:56]	because I can be practical here,”	“但我可以养她我可以派上一点用场”
[53:00]	that would have been… …made for so much.	那和现在会大不相同
[53:04]	But it almost seemed that the point was to be out of integrity.	但现在看来当时他只想要背弃诚信
[53:10]	When a court-ordered DNA test proved Jobs’s paternity,	当法院认证的基因测试证明乔布斯是孩子的父亲
[53:14]	he stopped fighting Chrisann in court.	他停止对克里斯安的诉讼
[53:17]	She was on welfare at the time,	她当时需要孩子的奶粉钱
[53:19]	so Jobs reluctantly agreed to pay $500 a month in child support.	所以乔布斯很不情愿的同意每个月付给孩子500元
[53:26]	When Apple went public, he was worth nearly $200 million.	苹果上市之后他身价高达两亿美元
[53:30]	Steve is so hugely successful,	史蒂夫变得非常成功
[53:33]	and yet he treated so many people so badly.	然而他却待人不佳
[53:37]	How much of an asshole do you have to be to be successful?	到底要多么讨人厌才可以这么成功呢
[53:42]	What is the moral of the story here?	这故事简直没有道德底线
[53:44]	Hello. I am Macintosh.	你好我是麦金塔
[53:46]	It is with considerable pride that I introduce a man	我非常骄傲的向大家介绍这个人
[53:50]	who’s been like a father to me. Steve Jobs.	他对我来说就像父亲一样史蒂夫乔布斯
[54:14]	He didn’t know what real connection was.	他不知道真实的沟通是什么
[54:19]	So he was a part of the technology that connected the world.	所以他比较像是和世界接轨的科技面
[54:25]	Does that make sense?	这样听起来合理吗
[54:29]	He made up another kind of connection.	他建立了另一种连结
[54:39]	You know, I didn’t sleep a wink last night.	你知道我昨晚彻夜未眠
[54:41]	There’s a version of Steve Jobs presenting the iPhone	这是史蒂夫乔布斯介绍苹果手机的影片
[54:47]	where you can see his own feeling of “I love this object.”	在这里可以感受到他的感受”我超爱这产品”
[54:53]	Isn’t this awesome?	是不是很棒呢
[54:54]	His stuff was beloved, but it wasn’t that he was beloved.	他的产品大受欢迎但不代表他也大受欢迎
[55:01]	He wasn’t a nice guy.	他并不是个好相处的人
[55:03]	First, he had a reputation as a womanizer,	第一他有花花公子的称号
[55:06]	and then he had a reputation	而且还有人说他
[55:08]	as sort of not caring about anybody and as being kind of a tough guy.	不懂得关心他人是一个很难相处的人
[55:14]	People are not connected to him because of his character.	因为个性使然人们很难和他建立连结
[55:19]	That is not people’s connection to him.	这并不是人们和他的连结
[55:22]	In Be Here Now by Ram Dass,	在莱姆达斯的”活在当下”一书中
[55:26]	one of the memories I still have after all these years	这么多年来我仍然记得一件事情
[55:30]	was when someone goes into a state of enlightenment…	就是有人到了充满启蒙的地方
[55:36]	…but they do it while they’re still attached to their ego…	但他们仍然放不下他们的自尊
[55:41]	They call that, as I recall him saying it, “the golden chain.”	他们称之为…我想起他说的他们说这是”金链”
[55:49]	And that’s what I feel happened to Steve.	这就是我在乔布斯身上看到的
[55:53]	He went into magnificence and into enlightenment, but he…	他来到了雄伟的地方走进启蒙之地但他…
[56:01]	He just…	他就这样…
[56:04]	He blew it.	他搞砸了
[56:08]	Steve Jobs blew it?	史蒂夫乔布斯搞砸了
[56:11]	How many people in the world believe that?	全世界有多少人会相信这件事
[56:14]	He made products everyone loved.	他创造出了人人爱的产品
[56:18]	He was the computer era’s most successful entrepreneur.	他是电脑时代最成功的企业家
[56:22]	How could anyone think he blew it?	要怎么相信他搞砸一件事情
[56:27]	The entrepreneur’s a person who wants to shake things up,	企业家是那种想要动摇事情的人
[56:30]	who wants to change things, who sees a better way of doing that.	想要有所改变看得见更好的办法的人
[56:34]	But he or she tends to be a royal pain in the neck.	但那个人却更倾向于让大家讨厌他
[56:37]	Apple computer has sued its co-founder	苹果电脑控告了联合创办人
[56:39]	and former chairman,	以及前任总栽史蒂夫乔布斯
[56:40]	Steven Jobs, to stop him from starting a rival company.	欲阻止他开设另一间新竞争公司
[56:43]	Jobs quit Apple last week in a bitter fight with his board and management.	乔布斯在上周和委员会苦战后辞去他的工作
[56:48]	So, Apple is reorganizing.	所以苹果面临制度改编
[56:49]	John Sculley is taking control from Steven Jobs.	约翰斯卡利从史蒂夫乔布斯手中夺得掌控权
[56:53]	Tell us about your departure from Apple.	跟我们聊聊你从苹果离开的事情
[56:56]	Oh, it was very painful. I’m not even sure I want to talk about it. Um…	十分痛苦我不确定我想聊
[57:04]	What can I say? I hired the wrong guy.	我能说什么我聘请了一个错的人
[57:06]	-That was Sculley? -Yeah.	-你在说斯卡利吗 -没错
[57:09]	And… he destroyed everything I’d spent ten years working for.	他就这样毁了一切我花了十年苦心建造的一切
[57:30]	What did you do after you left Apple in 1985?	你1985年离开苹果后做了些什么
[57:35]	I started two companies.	我成立了两家公司
[57:39]	One was started	一间的起源…
[57:41]	by buying the computer-graphics division of Lucasfilm.	是从卢卡斯影业手上买下电脑动画部门
[57:46]	We christened it Pixar.	我们取名为”皮克斯”
[57:49]	Pixar was acquired by Disney.	皮克斯后来被迪士尼买下
[57:53]	I’m on the board of directors of the Walt Disney Company.	我是迪士尼公司的董事会成员之一
[57:57]	And the other was called NeXT.	另一间公司叫做”NeXT”
[58:02]	From having left or been bounced from Apple,	自从离开或者说被踢出苹果后
[58:06]	did he have a kind of a chip on his shoulder?	他变得好斗吗
[58:10]	Was there some… Was this Steve in the wilderness?	史蒂夫有变得更疯狂吗
[58:13]	I don’t think he felt he was in the wilderness at all.	我不认为他觉得自己陷入疯狂
[58:15]	I think he felt he was on a path. He was on a mission.	我认为他感到自己正在正轨上他有任务要做
[58:19]	Where are we going to?	我们要去哪里
[58:21]	In 1986, after he had left Apple	1986年他离开苹果之后
[58:24]	and was in the process of starting this new company,	正忙于开展他的新公司
[58:27]	“Esquire” convinced him to give a journalist a week of his time.	君子杂志说服他进行每周访谈
[58:30]	So, I basically spent that week with him,	所以基本上我每个礼拜都会跟他见面
[58:33]	talked to him a lot, went to dinner, sat in on meetings,	跟他大聊特聊一起吃晚餐在会议中见面
[58:36]	and got to see Jobs as he was at that moment in his life.	可以看到乔布斯十分融入人生的这个时期
[58:41]	But, I mean, I agree that… Let me back up a bit.	我是说…我同意…让我们往回看一点
[58:44]	So, somebody’s got to say,	因此有人会说
[58:46]	“Here’s what we can do, and we can make it happen,	“这是我们能做的我们能让它成真”
[58:49]	and here’s the level of thing we can ship in 16 months.”	“这就是我们16个月内能交出来的成果”
[58:53]	And what I hear him saying is,	我只听到这个人说
[58:55]	“Well, anything more than a port	“任何超过一个苹果工程师
[58:57]	of Mac author, forget it.”	能力所及的事情就算了吧”
[58:58]	And boy, that just makes me smoke.	这种话让我超不爽
[59:00]	If he was in a meeting and somebody said,	如果他在开会时有人说”我有一个点子”
[59:04]	“Here’s a great idea,” and put the idea out there and he didn’t like it,	讲出来之后如果他不喜欢
[59:07]	he’d just chop the person into mincemeat.	他会把这个人鞭得体无完肤
[59:09]	The problem I’ve got, though, is one,	但我想提出问题第一
[59:12]	will everybody believe that the stake is in fact in the ground,	有人会相信他真的迈出第一步了吗
[59:15]	and, secondly, when software comes back	然后第二当软件又开始流行
[59:16]	and says what they can do by summer or spring of ’87,	然后表明在87年夏天或春天前它们能够做到哪些
[59:19]	will they be telling us the truth?	它们说的是实话吗
[59:20]	Well, George, I can’t change the world, you know.	这个嘛乔治我无法改变世界你知道的
[59:22]	What do you want me to do? What’s the solution?	你要我怎么做解决办法又是什么
[59:25]	But you see, what we can learn is…	但你知道我们能学到…
[59:27]	What I want is probably irrelevant.	我想要的可能跟这无关
[59:29]	I mean, there are certain realities here,	我是说我们有现实要面对
[59:31]	both psychological and market,	不论是心理层面还是市场方面
[59:35]	that are going to come into play, in my own personal judgment.	就我个人的判断它正要开始发挥作用
[59:39]	And I think this is a window that we’ve got. We’ve been given it.	这是我们另外开启的窗口我们被赋予的
[59:42]	And thank God we’ve been given it. Nobody else has done this.	感谢老天开启这扇窗除了我们没人办得到
[59:44]	It’s a wonderful window. We have 18 months.	这扇完美的窗户我们共有十八个月
[59:48]	The article was about people who are maniacal about work.	这篇文章是在描述对工作着魔的人
[59:52]	And Steve Jobs was the most maniacal person I could think of,	而史蒂夫乔布斯是我想得到最疯狂的人
[59:55]	which is why I wanted to write about him.	这也是为何我想写他的故事
[59:57]	You made the connection in that first piece a bunch of times,	你在一开始就提过很多次
[1:00:00]	you know, the monk among priests.	你知道教士中的僧侣
[1:00:02]	What was the relationship between that extreme	你停不下来的极端工作态度
[1:00:05]	of working 24/7 and that monastic life?	及僧侣生活间的关系是什么
[1:00:08]	I mean, he did seem to have that rather interesting dedication.	我是说他看起来将它看做某种有趣的奉献
[1:00:12]	OK, so, a monomaniacal commitment to something	好你发下豪愿要做出某种东西
[1:00:17]	is something that most people don’t have.	那东西是现在大部份人都没有的
[1:00:20]	And that, like the monk, requires you to kind of shed extraneous things,	然后僧侣要求你摆脱那些外来的事物
[1:00:28]	and Steve Jobs absolutely, positively had that.	而史蒂夫乔布斯肯定有一堆想要摆脱
[1:00:46]	Jobs talked about becoming a monk	他谈论过僧侣生活
[1:00:49]	at this remote Zen temple where Kobun Chino had studied.	就在一个遥远的禅修中心就是乙川弘文在的地方
[1:00:59]	I wonder what he liked about the idea of it.	我在想他为什么会喜欢这主意
[1:01:05]	Was it the discipline of the monks? Their unwavering focus?	是因为僧侣的守则吗它们恪守的重点
[1:01:28]	In meditation, Jobs loved inspecting his own mind	打坐冥想的时候乔布斯很喜欢检视内心
[1:01:31]	and changing the way it worked.	然后改变他思考的方式
[1:01:33]	He focused on the spirit of things	他专注在事物的精神层面
[1:01:36]	and sought perfection in the machines he made.	并且寻找着产品的完美性
[1:01:40]	But Kobun thought Jobs was missing the point.	但是乙川认为乔布斯搞错重点
[1:01:44]	A search for perfection would never bring him peace	对于完美的渴求并不会让内心平静
[1:01:48]	or harmony with those around him.	或是让身边的纷扰变得和谐
[1:01:52]	But maybe harmony is what Jobs was looking for in Japan.	不过也许和谐感是乔布斯想要在日本找到的东西
[1:01:58]	He went there dozens of times, and not just for business.	他去了那里好几次并不只是为了出差
[1:02:03]	He stayed in fancy hotels, not Zen temples,	他会住在豪华饭店而不是禅修中心
[1:02:06]	but right to the end, he kept going back.	但是到最后他会一直回来
[1:02:15]	After he met and later married Laurene Powell,	他和劳伦鲍威尔相识并结婚后
[1:02:18]	he would take three of his four children there, including Lisa.	他会带着四个孩子中的三个去日本包含丽莎
[1:02:26]	Jobs’s relationship with Lisa remained full of conflict,	乔布斯和丽莎的关系充满了冲突
[1:02:29]	but a few years before Jobs’s death, Lisa wrote about a moment of peace.	但乔布斯在过世前丽莎记录了一些亲子时光
[1:02:36]	I didn’t live with him, but he would stop by our house some days,	我并没有跟他同住但他有时候会来我们家
[1:02:40]	a deity among us for a few tingly moments or hours.	不舒服的时刻来这里求神慰藉
[1:02:46]	He was a more extreme vegetarian than my mother and I	他比我和我母亲更像个极端素食者
[1:02:49]	and sharp-focused.	而且十分执着
[1:02:51]	One day, he spit out a mouthful of soup after hearing it contained butter.	有天他听到汤里有加奶油就一口吐了出来
[1:02:55]	With him, one ate a variety of salads.	和他在一起就只能吃沙拉
[1:03:01]	He believed that great harvests came from arid sources.	他相信干旱才能导致丰收
[1:03:05]	Pleasure from restraint.	束缚才能带来愉悦
[1:03:07]	He knew the equations that most people didn’t know.	他知道大部份人都不晓得的方程式
[1:03:11]	Things led to their opposites.	很多事情都是一体两面的
[1:03:16]	But once, he took me with him on a business trip to Tokyo	有一次他带着我到东京出差
[1:03:19]	where we went to a sushi bar in the basement of the Okura hotel	我们来到一家寿司店在大仓饭店的地下室
[1:03:24]	with its high ceilings and low couches, like a Hitchcock set.	那里有着高高的天花板和低沙发像希区考克电影
[1:03:28]	He ordered great trays of unagi sushi, cooked eel on rice.	他点了鳗鱼寿司和黄鳝包饭
[1:03:33]	He ordered too many pieces, knowing we wouldn’t be able to finish them,	他点太多份了我们根本吃不完
[1:03:37]	but that we didn’t want to feel they would run out.	但我们不想要浪费这些美食
[1:03:41]	It was the first time I’d felt, with him,	这是和他在一起我第一次感觉到
[1:03:44]	so relaxed and content over those trays of meat.	可以如此放松自在地用餐
[1:03:48]	The excess, the permission and warmth	眼前这些过度丰盛又热腾腾的美食
[1:03:51]	after the cold salads	与先前只吃冷沙拉相对比
[1:03:53]	meant a once inaccessible space had opened.	就像是一处曾经到不了的地方已经敞开了大门
[1:03:58]	He was less rigid with himself,	他对自己不再那么严格
[1:04:01]	even human under the great ceilings with the little chairs,	成就再大他和我在一起时也只是个平凡人
[1:04:05]	with the meat and me.	一起坐在这里享用佳肴
[1:04:09]	But the event was not self-sustaining. We went back home to salads.	但这种情况并没有持续下去回家后我们继续吃沙拉
[1:04:14]	They satisfied me less now that I knew the alternative.	当时我不太满意但现在我知道了差别
[1:04:24]	-What eventually happened to NeXT? -Apple purchased it.	-NeXT发生什么事 -苹果将它买下了
[1:04:27]	-OK, when? -I believe 1997.	-好什么时候 -我记得是1997年
[1:04:33]	When Apple bought NeXT, Apple was pretty messed up.	苹果买下NeXT后简直一团乱
[1:04:38]	It was pretty easy to see.	显而易见
[1:04:39]	Apple Computer, a pioneer in the personal computers and software business,	苹果电脑个人电脑级及软件产业的先驱
[1:04:43]	has fallen on hard times.	一蹶不振
[1:04:45]	Over a three-month period,	经过三个月后
[1:04:46]	Apple’s profits plunged by more than $50 million.	苹果的利润暴跌超过五千万美元
[1:04:50]	With big losses in the last quarter, with profit margins shrinking,	在最后一季的大惨败在利润紧缩之下
[1:04:54]	Apple seems destined for a takeover.	苹果面临了被并购的命运
[1:04:56]	Steve Jobs co-founded Apple with Steve Wozniak,	史蒂夫乔布斯和史蒂夫沃兹尼克一起创办苹果
[1:04:59]	and on Friday, Apple went to the well once again,	礼拜五苹果重新整顿
[1:05:02]	bringing Jobs back as a consultant,	重新聘请乔布斯回来当顾问
[1:05:04]	writing one of the most unlikely chapters ever	写下了历史上最不可能的一篇章节
[1:05:06]	in the lore that is Silicon Valley.	写下矽谷的传说
[1:05:08]	Steve.	史蒂夫
[1:05:20]	I joined the company in February ’97.	我在97年二月进入公司
[1:05:24]	After a couple of days there, I was in complete shock.	几天之后我完全吓到了
[1:05:29]	The company was close to bankruptcy, and it was total chaos.	公司几乎面临破产一切都陷入混乱
[1:05:33]	The NeXT acquisition had just occurred,	NeXT的收购才发生不久
[1:05:36]	and there were major changes going on.	内部就发生了巨变
[1:05:39]	And Steve was involved at that point in time, but on the margins.	史蒂夫此时被找回来但非核心位置
[1:05:43]	I haven’t been back here in over ten years,	我已经十年没有回到这里
[1:05:46]	so, yeah, it’s an interesting feeling.	所以没错很耐人寻味的感觉
[1:05:50]	It’s a little strange, but not too strange.	有一点点奇怪但也不是那么奇怪
[1:05:53]	At some point in time,	当时有一度
[1:05:54]	the process was started to look for a full-time CEO.	他们开始招募一名新的执行长
[1:05:58]	And at that point in time, Steve got much more involved.	在那个时候史蒂夫变得更加融入
[1:06:00]	Now, he still wasn’t the CEO.	现在他仍然不是执行长
[1:06:01]	I don’t think he was 100% sure the company was savable yet,	我不觉得他有百分之百的把握能够救回这间公司
[1:06:05]	and so I think he was hedging his bets a little bit.	我也觉得他当时拿着筹码在观望
[1:06:08]	He had to make a decision whether he really wanted to take on that role	他必须做出决定是否要接下这份重担
[1:06:12]	because being CEO of Apple is an all-consuming role,	因为成为苹果的执行长是一份劳心费神的工作
[1:06:16]	and I’m not sure Steve thought that that’s something	我不太确定史蒂夫认为这是件…
[1:06:19]	that he wanted to do for what turned out to be the rest of his life.	他余生都想要做的事情
[1:06:23]	I took the title of Interim CEO and agreed to come back for 90 days	我接下了暂时执行长的职务并答应在90天内回来
[1:06:29]	to help recruit a full-time CEO.	帮助招募新的执行长
[1:06:35]	How did that recruitment effort go? I failed.	-招募工作执行得如何 -我失败了
[1:06:45]	You know, the real hero of that early part of the story is Fred Anderson.	这故事早期的真英雄是弗莱德安德森
[1:06:50]	Fred restructured the company financially	弗莱德在经济层面重建了这间公司
[1:06:53]	and bought us the time to build the foundation for today’s Apple.	并为我们争取了时间打造了今日的苹果
[1:06:56]	And then Fred even had an impact on the product strategy	而且弗莱德甚至也对产品策略产生影响
[1:07:00]	because when Steve came back,	因为当史蒂夫回来的时候
[1:07:02]	the first major project we started was a network computer.	我们开始着手的新专案是网路电脑
[1:07:06]	That was kind of the rage at the time, but it wasn’t a consumer product at all.	在当时风靡一时但它完全不是一台消费产品
[1:07:09]	Fred kept going, “You know, wait a minute,	弗莱德说”等一下你知道的”
[1:07:11]	we got to have a consumer product.”	“我们一定要有消费性产品”
[1:07:13]	“You guys have to focus on a low-end Mac	“你们要专注在发表低阶电脑”
[1:07:15]	because that’s what’s going to turn the company around.”	“因为这会让公司起死回生”
[1:07:18]	So, the executive team and Steve decided that we would switch	所以执行团队和史蒂夫决定了要做出改变
[1:07:21]	from doing the network computer and make that the iMac.	从做网路电脑改成做桌上型电脑
[1:07:26]	There you go, right here. Can you see it?	就在这里这边你有看到吗
[1:07:34]	In the world of computers, it’s kill or be killed.	在电脑的世界里只有打败别人或被打败
[1:07:37]	And the original whiz kid was thought to be dying an early death.	一般人都认为英才往往早逝
[1:07:40]	We went for colors that really expressed the spirit of the machine.	我们采用了最能代表机械精神的颜色
[1:07:44]	And that is… you know, it’s powerful, but fun.	这非常的…强大但好玩
[1:07:49]	And the first thing I thought I’d do is give you an update.	我有任何想法就会马上告诉你
[1:07:52]	We’ve managed to go from losing a billion dollars the year before	那年我们设法要停止数亿元的亏损
[1:07:56]	to actually making over $200 million during the first three quarters.	而实际上在前三季我们就赚回了两亿
[1:08:01]	Boy, what a difference a year makes.	天啊看看这一年改变了多少
[1:08:03]	Guess what? Mac is back.	你猜怎么着苹果回来了
[1:08:16]	He was the kind of person that could convince himself of things	他是那种连自己都可以说服
[1:08:20]	that weren’t necessarily true.	去相信非事实的人
[1:08:22]	He could go to people and ask them to do something	他会向人们求助请他们做事
[1:08:26]	that they thought was impossible.	并让他们觉得这件事非常重要
[1:08:29]	Steve did create reality distortion around him.	史蒂夫可以扭曲他身边的事实
[1:08:32]	You know, if he told you the sky was green, for a while,	你知道如果他告诉你天空是绿的过一阵子
[1:08:35]	you’d kind of go, “Yeah, OK. Yeah, the sky’s green.”	你也会开始想”好吧好像真的是绿的”
[1:08:39]	To me… marketing is about values.	对我而言行销与价值有关
[1:08:45]	This is a very complicated world. It’s a very noisy world.	这是一个很复杂的世界一个很喧哗的世界
[1:08:50]	And we’re not going to get a chance	我们没有多少机会
[1:08:53]	to get people to remember much about us. No company is.	让人们记住我们没有公司做得到这点
[1:09:00]	And so, we have to be really clear	所以我们必须非常明确
[1:09:02]	on what we want them to know about us.	关于我们想要他们得到什么样的讯息
[1:09:05]	Our customers want to know who is Apple	我们的客户想知道苹果代表着谁
[1:09:07]	and what is it that we stand for.	和代表着什么意义
[1:09:09]	What we have is something that I am…	我们所拥有的是我觉得…
[1:09:15]	…I am very moved by.	让我深受感动的东西
[1:09:21]	Here’s to the crazy ones.	献给所有疯狂的人们
[1:09:22]	Jobs was so moved by the ad he’d commissioned	乔布斯对他委任制作的广告感到感动不已
[1:09:25]	that he produced a version where he did the voiceover himself.	他制作了一个版本由他自己重新配音
[1:09:29]	The round pegs in the square holes.	圆形的钉子在方洞里
[1:09:32]	The ones who see things differently.	视野与众不同的人
[1:09:36]	They’re not fond of rules, and they have no respect for the status quo.	他们不喜欢规则也不愿安于现状
[1:09:41]	You can quote them, disagree with them, glorify or vilify them.	你可以引用他们的话或不同意赞扬他们或是诋毁
[1:09:47]	About the only thing you can’t do is ignore them	你唯一无法做的就是漠视他们
[1:09:51]	because they change things.	因为他们能做出改变
[1:09:53]	While some may see them as the crazy ones, we see genius.	他们可能是别人眼里的疯子我们则视其为天才
[1:10:00]	Because the people who are crazy enough to think they can change the world…	因为那些疯狂到以为自己能改变世界的人
[1:10:05]	…are the ones who do.	才能真正的改变世界
[1:10:11]	It honors those people who have changed the world.	为了向那些改变世界的人致敬
[1:10:16]	Some of them are living, some of them are not.	有些已逝有些仍然活着
[1:10:21]	But the ones that aren’t, you know that if they ever used a computer,	对于那些己经过世的人如果他们有机会使用电脑
[1:10:27]	it would have been a Mac.	他们一定会用苹果电脑
[1:10:32]	The theme of the campaign is “Think different.”	这次宣传的主题是”不同凡想”
[1:10:37]	Think different.	不同凡想
[1:10:39]	In one brilliant, ungrammatical phrase,	这些精彩又不合文法的语句
[1:10:41]	Jobs told a story of rebellion, the triumph of the iconoclastic genius.	乔布斯说了一个叛逆的故事破除以往天才的胜利模式
[1:10:47]	With “Think different,” was Jobs trying to frame his own story?	藉由”不同凡想” 乔布斯想要说出他自己的故事
[1:10:51]	More than a CEO, he positioned himself as an oracle,	不仅仅是执行长他将自己定位在一个象征
[1:10:55]	a man who could tell the future of technology.	一个可以说出科技未来的象征
[1:11:09]	You know, a lot of times,	你知道大部份时候
[1:11:10]	great products are sort of convergence of the right set of technologies.	好的产品就是科技正确的组合在一起
[1:11:16]	And Steve was brilliant at getting to a fork in the road	乔布斯很擅长在交叉路口做出选择
[1:11:19]	and choosing the right fork.	他总是选择到对的那边
[1:11:22]	We got a chance to play with a variety of music players,	我们曾经有机会能够玩玩音乐播放器的多元性
[1:11:26]	and they sucked.	但它们烂透了
[1:11:28]	So, we decided, Steve said, you know, “Go build a music player.”	所以我们决定史蒂夫说”我们自己做一台”
[1:11:32]	So, I assembled a small team to take a look at what it would take to do it,	我聚集了一个小团队研究看看需要做些什么
[1:11:37]	and the conclusion was the technology really wasn’t ready yet.	结论就是科技技术尚未到那一步
[1:11:40]	Then in February of 2001,	到了2001年二月
[1:11:44]	the Toshiba guys brought out the 1.8-inch hard drive.	东芝的一点八寸硬件问世
[1:11:47]	So, as soon as I saw that I go,	我一看到这个我就说
[1:11:49]	“That’s what we need to build the iPod.”	这就是我们需要用来做音乐播放器的东西
[1:11:51]	So, I went to Steve, and I go, “OK, I know how to do it now.”	我接着去找史蒂夫说”好我现在知道怎么做了”
[1:11:55]	“I need $10 million.”	“我需要一千万美金”
[1:11:56]	And Steve goes, “OK, I’ll write you a $10 million check.”	史蒂夫说”好我写一张一千万支票给你”
[1:12:00]	I went to Fred to make sure the check wouldn’t bounce,	我接着去找弗莱德确保支票不会跳票
[1:12:03]	and Fred said, “Yeah, you know, go.”	弗莱德说”没错你知道怎么做去吧”
[1:12:06]	And so I started ramping the team up,	然后我就开始组织团队
[1:12:08]	and, you know, we delivered the iPod later that year.	然后你就知道了一年后我们的播放器问世
[1:12:46]	Jobs’s genius was how he sold the iPod.	乔布斯的天才在于他如何卖出这播放器
[1:12:50]	It wasn’t a machine for you. It was you.	这机器并非为你而做它就是你本人
[1:12:56]	People sometimes forget that they’re very unique	有时候人们会忘记他们是非常独特的
[1:12:59]	and that they have very unique feelings and perspectives.	他们有非常独特的感受与观点
[1:13:03]	You know, the whole computer industry	你知道整个电脑产业
[1:13:04]	wants to forget about the humanist side and just focus on the technology,	几乎都忘了人性的那面只埋首于科技
[1:13:09]	but we think there’s a whole other side to the coin,	我们想的是硬币的另一面
[1:13:12]	which is what do you do with these things?	就是你应该要怎么做
[1:13:14]	Can we do more than just spreadsheets and word processors?	我们能做得比制表软件和文字处理器更多吗
[1:13:18]	Can we help you express yourself in richer ways?	我们能用更丰富的方式帮助你表达想法吗
[1:13:24]	Apple at the core, its core value,	苹果的核心价值
[1:13:29]	is that we believe that people with passion	就是我们相信怀抱着热情的人
[1:13:33]	can change the world for the better.	能将世界变得更好
[1:13:35]	That’s what we believe.	我们这么相信着
[1:13:39]	Steve talks a lot about the values of the company.	史蒂夫说了很多这间公司的价值
[1:13:42]	And said that Apple was a company	并说苹果是一间公司
[1:13:44]	that was designed to make the world a better place.	一间设计来让世界变得更美好的公司
[1:13:47]	Was that a heartfelt thing for Steve?	史蒂夫这番话是真心的吗
[1:13:50]	I believe it was a heartfelt thing for Steve.	我相信他是发自肺腑
[1:13:52]	I think that he did want to make the world a better place.	我认为他的确想让世界变得更美好
[1:13:55]	I think that he felt by delivering great products	我想他认为透过创造出美好的产品
[1:14:00]	that were easy to use and beautiful,	易于使用又具有美学的产品
[1:14:03]	that it would make people’s lives better.	能让人类的生活更美好
[1:14:09]	Is that enough?	这样够了吗
[1:14:11]	Is making and selling products, even if they’re good,	重点在于制造和销售就算产品本身很棒
[1:14:15]	even if they’re the best, enough to make the world a better place?	就算他们是最好的就足以让世界变更好吗
[1:14:20]	Apple’s a business.	苹果就是一门生意
[1:14:22]	And we’ve somehow attached this emotion to a business,	而不知为何对这门生意产生这个想法
[1:14:25]	which is just there to make money for its shareholders, right?	就是只要替股东赚钱就好不是吗
[1:14:29]	That’s all it is. Nothing more.	就是这样没有别的
[1:14:31]	You know, creating that association	你知道建立这样的联盟
[1:14:33]	was probably one of Steve’s greatest accomplishments.	应该是乔布斯做过最伟大的成就之一了
[1:14:36]	-It’s queued up to play. -Awesome.	-这里大排长龙 -太好了
[1:14:41]	I remember at this point, when the music plays in the beginning,	我记得在那时候音乐播放器刚起步时
[1:14:45]	there’s just this energy, right?	那时候只有这个动力对吧
[1:14:47]	You have on the one side this huge bank of photographers,	你必须站在一大群摄影师的另一边
[1:14:52]	and I remember looking at all these guys	我还记得我看着这些家伙
[1:14:56]	with their cameras trained on Steve, thinking,	把摄影机都对准史蒂夫我想着
[1:14:59]	“You guys have no idea what’s about to happen.”	你们根本都不知道会发生什么事
[1:15:02]	And to be fair, neither did we.	而为了公平起见我们也都不知道
[1:15:07]	Thank you for coming.	谢谢你们今天的到来
[1:15:09]	We’re going to make some history together today.	我们今天要一起创造历史
[1:15:13]	Any time you see an Apple event,	每一次你看着苹果的活动
[1:15:14]	know that there’s a team of people in the audience who are just sick.	要知道观众之中有一群人简直着迷到夸张
[1:15:22]	We are calling it “iPhone.”	我们叫它”iPhone”
[1:15:28]	Today… Today, Apple is going to reinvent the phone.	今日苹果要改造手机
[1:15:34]	And so, rather than talk about this some more, let me show it to you.	与其在这里讲个不停不如让我直接展示
[1:15:38]	So, if you’re giving a demo, and you deviate off the script,	假设你今天在做简报你不小心偏离了原定计划
[1:15:43]	well, lots of bad things can go wrong.	本来就有很多事情会出错
[1:15:44]	When Steve comes up with, “Here’s what I want to show,”	当史蒂夫一说”这是我今天要展示的”
[1:15:48]	everything is dissected.	一切都开始被拆解
[1:15:50]	The message that he’s trying to say	他想传达的所有讯息
[1:15:51]	is then dissected into very specific actions.	都在他的一举一动中明确地传递出来
[1:15:53]	And let me go ahead and get that picture within picture up.	让我来操作荧幕上的画面
[1:15:57]	I’m going to go ahead and just push the “sleep wake” button.	我先来按下”唤醒”这个按键
[1:16:01]	There we go, right there.	好了就在这里
[1:16:03]	And to unlock the phone, I just take my finger and slide it across.	要解锁手机我只要用我的手指滑开
[1:16:06]	All right, you want to see that again?	好了你们想再看一次吗
[1:16:10]	So, he’s got, you know, several discrete parts of the demo.	所以他就是将简报分成好几个部分
[1:16:14]	We had a flask of Scotch with us, and after every little part,	我们旁边会放一瓶威士忌每一个部分被简报过后
[1:16:20]	the person who was responsible for that portion, you know, took a hit.	该部分的负责人就会你知道喝一口
[1:16:24]	I want to make a call to Jony Ive.	我想要打电话给乔尼艾芙
[1:16:26]	I can just push here,	我只要按这里
[1:16:28]	and I see Jony Ive’s contacts with all his information.	我就能看到乔尼的资料显示着所有的联络资讯
[1:16:30]	The Jony Ive call, oh, my God.	乔尼艾芙通话中我的老天爷啊
[1:16:33]	There’s all sorts of ways that this could have gone sideways.	总是有各种方式导致简报偏离轨道
[1:16:36]	-Hey, Jony, how you doing? -I’m good. How you doing?	-乔尼你好吗 -我很好你好吗
[1:16:40]	Well, it’s been two-and-a-half years, and I can’t tell you how thrilled I am	己经过了两年半了我无法向你表达能用iPhone
[1:16:44]	to make the first public phone call with iPhone.	打一通公开的电话我有多激动
[1:16:50]	He goes to the music.	他开始讲解音乐功能
[1:16:52]	Let’s go into Dylan here.	现在可以看到狄伦
[1:16:54]	Let’s play Like a Rolling Stone.	让我们来播放”像块滚石”
[1:16:58]	He gets the web browser up there.	他打开了网页浏览器
[1:17:00]	I want to show you Safari	我展示给你看”Safari”
[1:17:02]	running on a mobile device.	在行动装置上运行的样子
[1:17:04]	So, let’s go to the web. Boom. Unbelievable.	让我们连上网路来了难以置信
[1:17:08]	And then at the end, he has that moment	然后来到尾声就是这一刻
[1:17:11]	where he swizzles it all together.	他将一切都调配在一起
[1:17:13]	At the end, where he orders thousands of lattes from some, you know,	最后他点了上千杯拿铁你知道的
[1:17:17]	poor woman at a Starbucks down the road.	向星巴克的可怜女店员点的
[1:17:19]	Good morning. This is Starbucks and how can I help you?	早安这里是星巴克需要什么服务
[1:17:22]	Yes, I’d liked to order 4,000 lattes to go, please.	你好我想要预订四千杯拿铁外带
[1:17:24]	No, just kidding. Wrong number. Thank you. Bye-bye.	才怪开玩笑的打错电话了谢谢再见
[1:17:29]	OK.	好吧
[1:17:38]	As soon as the demo was over, we left.	简报结束后我们就离开了
[1:17:41]	And we just turned San Francisco into a… It was a shit show.	然后我们在旧金山度过了超级糟糕的一晚
[1:17:53]	That was a night to remember.	那是忘不掉的一晚
[1:17:56]	Man, you just had this release of years of anxiety.	大哥你刚刚释放了这一年来的压力
[1:18:00]	And then we got up tomorrow, the next day, and did it all over again.	接着我们隔天起床就在隔一天又重头再玩一次
[1:18:03]	And we had to finish the product at this point.	但我们当时必须善后
[1:18:05]	And that was tough, especially with a raging hangover,	实在不容易特别是在严重宿醉下
[1:18:08]	but it was a lot of fun.	但真的很好玩
[1:18:10]	The biggest thing he made was the iPhone, definitely.	他做过最棒的事情绝对就是苹果手机
[1:18:14]	He made the iPhone,	他创造了苹果手机
[1:18:16]	which shocked the world with its touch screen and stuff.	触控式荧幕和其它的震惊了全世界
[1:18:24]	So, what are we down to? 13 minutes and… Whoo-hoo!	我们还剩多少时间十三分钟
[1:18:30]	-It’s go time! -Oh, yeah.	-可以进去了 -太棒了
[1:18:42]	-Oh, yeah. Swipe to unlock. -Sweet!	-没错滑动解锁 -赞
[1:18:56]	There she is.	它来了
[1:19:00]	iPhone’s been shipping for exactly 200 days today.	“iPhone”已经发表两百天了
[1:19:03]	And I’m extraordinarily pleased to report	我在此十分高兴的告诉大家
[1:19:07]	that we have sold four million iPhones to date.	至今已卖出四百万台手机
[1:19:23]	Today we’re introducing the iPhone 3G.	今天我们要介绍第三代苹果手机
[1:19:33]	In a little over two years, we have sold 30 million iPhones.	在差不多过去两年我们卖出了三千万台手机
[1:19:47]	And with a swipe, you have changed your life.	卡一刷下去你的人生就不一样了
[1:19:50]	Yes!	没错
[1:20:04]	-How may I help you? -iPhone 4. Where is the iPhone 4?	-需要什么帮助吗 -第四代苹果手机在哪里
[1:20:08]	Oh, I’m very sorry, but we are currently sold out.	我很抱歉我们刚刚卖光
[1:20:12]	However, we did finally get some more HTC Evos in.	不过宏达电的Evos终于进货了
[1:20:16]	What? What is that? Is it an iPhone?	那是什么那是苹果手机吗
[1:20:19]	No, it is that 4G phone on Sprint.	不但他也是4G手机
[1:20:22]	If it’s not an iPhone, why would I want it?	如果他不是苹果手机那我买它干嘛
[1:20:25]	Well, it’s similar to an iPhone, but has a bigger screen.	这个嘛它跟苹果很像而且荧幕更大
[1:20:28]	I don’t care.	我才不在乎
[1:20:29]	The internet speeds are around three times faster.	网路速度快三倍
[1:20:32]	-I don’t care. -It fucking prints money.	-我不在乎 -它是印钞机
[1:20:35]	-I don’t care. -It can grant up to three wishes.	-我不在乎 -它可以给你三个愿望
[1:20:38]	Even if one of those wishes is for an iPhone.	那你就可以许愿说你想要苹果手机
[1:20:40]	-I don’t care about any of that. -OK, fine.	-我一点都不在乎 -好吧
[1:20:43]	Then what the hell entices you about the iPhone 4,	如果你不介意我问一下
[1:20:46]	if you don’t mind me asking?	是什么让你这么想买苹果手机
[1:20:48]	It is an iPhone.	因为它是苹果手机
[1:21:00]	I remember the first set of people I interviewed about the iPhone.	我还记得我就苹果手机主题访谈过的第一批人
[1:21:05]	I’ve been interviewing people about their computers	我已经访问人们关于电脑
[1:21:08]	for, you know, decades.	你知道有十年了吧
[1:21:10]	I’ve never seen this kind of connection before with an object.	我从没看过人与物件有过这样的连结
[1:21:18]	In the beginning, the impulse was to sit you down	一开始他们都会请你坐下
[1:21:22]	and to show you everything on their iPhone.	向你展示他的苹果手机里面有的一切
[1:21:25]	As time’s gone on, there’s been less of that	随着时间过去这现象越来越少
[1:21:29]	and more of what I call the “alone together phenomenon.”	而出现越来越多我所谓的”在一起孤单”的现象
[1:21:37]	It has turned out to be an isolating technology.	最后它变成了孤立人的科技
[1:21:53]	Did you ever see that Wim Wenders film, “Until the End of the World”?	你有看过文温德斯的电影”直到世界末日”吗
[1:21:56]	Yes, I love that. People fall in love with their dreams,	有我很喜欢那部里面的人与梦想一起坠入爱河
[1:22:00]	and they walk around with hoods over their head	他们带着帽纱走来走去
[1:22:04]	and screens in front of them, fascinated by their dreams.	他们眼前的小荧幕照亮了他们的梦想
[1:22:09]	By the time I came to rescue Claire, the only thing she cared about	我营救克莱儿的时候她唯一害怕的事情只有
[1:22:13]	was having fresh batteries for her video monitor.	她影片播放器的电池不够用
[1:22:19]	It’s a little bit like that.	所以这可以说是
[1:22:20]	It’s a dream machine, and you become fascinated	这是梦想制造机你为之神魂颠倒
[1:22:25]	by the world that you can find on these screens.	你可以在这荧幕看见全世界
[1:22:30]	And the face of that technology was Steve Jobs.	而这科技结晶的代表就是史蒂夫乔布斯
[1:22:55]	What would you say about the responsibilities of power	在你达到这些成就之后
[1:23:00]	once you’ve achieved a certain level of success?	你怎么看待随之而来的责任与权力
[1:23:03]	Power? What is that?	权力怎么说
[1:23:16]	He found a loophole where if you lease a car,	他发现一个漏洞如果你租了一辆车
[1:23:19]	you have a six-month grace period to put license plates on.	就可以有六个月不需要挂上车牌的宽限期
[1:23:22]	And so he leased the same car every six months,	所以他每六个月就会租一次一样的车
[1:23:28]	to avoid putting license plates at all.	如此一来就不用挂车牌了
[1:23:31]	I think he told people	我认为他告诉人们
[1:23:32]	that it’s because he didn’t want people to identify him.	就是他并不想要人们因此认出他来
[1:23:37]	Well, there’s nothing more identifiable	不过还有什么比没挂车牌的
[1:23:39]	than a silver Mercedes with no license plate.	银色宾士还要更显眼呢
[1:23:42]	I mean, it screams “Steve Jobs” in the Valley.	我的意思是在矽谷这就代表着史蒂夫乔布斯
[1:23:44]	Riding to work with Steve Jobs.	和史蒂夫乔布斯一起上班耶
[1:23:48]	Riding to work with the good ol’ Stevie.	我和小史蒂夫一起开车
[1:23:53]	Oh, look at that, he’s in the carpool lane.	看看他他要开到停车道了
[1:23:57]	And it does give you a glimpse of how he thought he was above the law.	这反而会让你看到他是如何觉得自己凌驾法律之上
[1:24:15]	Jobs also made it a habit to park his plateless Mercedes Benz	乔布斯还有一个习惯他会把他的宾士
[1:24:19]	in handicap parking spots around the Apple campus.	停在苹果大学的无障碍停车格里
[1:24:23]	It even became something of a pastime in the Valley,	有时甚至变成矽谷的小娱乐
[1:24:26]	to take a picture next to Steve’s car.	在史蒂夫的车旁拍照
[1:24:41]	He was a hero in the Valley because he made buckets of money,	他在矽谷是个英雄因为他赚进大把钞票
[1:24:45]	but unlike Bill Gates,	与比尔盖兹不同的是
[1:24:47]	Jobs told people that giving away money was a waste of time.	乔布斯告诉人们把钱捐出去只是浪费时间
[1:24:50]	Under Jobs, Apple terminated its philanthropic programs.	在乔布斯的影响下苹果终止了慈善计划
[1:24:57]	Jobs kept acting as if Apple was a start-up,	乔布斯不停表现出苹果就像是个起点
[1:25:00]	but by 2010, it was one of the most valuable companies in the world.	到了2010年它成为全世界最有价值的公司之一
[1:25:05]	Among the rich and famous, Jobs was a compelling character.	在这些名人富翁之间乔布斯是一个叛逆的角色
[1:25:09]	A counter-culture businessman. But what were his values as a citizen?	反主流文化的商人但他作为市民表现又如何呢
[1:25:14]	Was he interested in power to change the world	他是对改变世界的权力有兴趣
[1:25:17]	or the right to have power without responsibility?	还是对于不用负责的权力有兴趣呢
[1:25:24]	There was an experience where actually a couple of people	是否曾经有人想要与你作对
[1:25:27]	were fighting over you, were they not?	有过这样的经验吗
[1:25:29]	-Oh, man. I went to Palm. -Then a bunch of people went to Palm.	-说到这我去了棕榈公司 -然后很多人都跳槽过去
[1:25:32]	Yeah. Yeah.	没错没错
[1:25:33]	-Was Steve pissed off? -Oh, man. Yeah.	-史蒂夫气疯了吧 -对啊没错
[1:25:36]	I gave my resignation. It went up the chain, like you do.	我递出了辞呈人总要往高处爬你也会吧
[1:25:40]	And just sure as hell, like 20 minutes later,	然后大概过了二十分钟后
[1:25:45]	I get a call from Steve’s admin, “Steve wants to see you.”	我接到史蒂夫秘书电话”史蒂夫想要见你”
[1:25:49]	He sits down. He just kind of sits there, and he looks at me.	他坐了下来就这样坐着然后他看着我
[1:25:53]	And I start to kind of launch into my little spiel that I had planned,	接着我就开始谈论我未来的计划
[1:25:56]	and he says, “You know you fucked up Bluetooth, right?”	然后他说”你知道你把蓝牙搞砸了对吧”
[1:26:00]	I just stopped. I’m like…	我停了下来我简直…
[1:26:03]	And then we go through this half-hour mind fuck.	接着我们就开始这半小时的洗脑过程
[1:26:06]	It becomes very “Godfather” -esque.	变得很像电影”教父”的风格
[1:26:09]	You know, “You’re part of my family, and Apple’s my family,	他说”你是大家庭的一份子””苹果就是我的家庭”
[1:26:12]	and you don’t want to leave my family.”	“你不会想要离开家庭吧”
[1:26:14]	And at the end, he says, “If you choose to leave my family,	到了最后他说”如果你选择离开我的家庭”
[1:26:18]	should you decide to take so much as one member of my family away from me,	“如果因此有任何一人会跟着你离开”
[1:26:23]	I will personally take you down.”	“我跟你没完没了”
[1:26:26]	To keep his family together,	为了让家庭团结
[1:26:28]	Jobs was willing to let Apple bend or even break the law.	乔布斯会让苹果扭曲法律甚至做出违法的事情
[1:26:33]	In 2011, a class-action lawsuit	2011年一场集体诉讼
[1:26:36]	filed by more than 64,000 Silicon Valley workers	由64000名矽谷员工提出
[1:26:40]	revealed that Jobs, along with the CEOs of Google, Intel and Adobe	揭露了乔布斯和谷歌英特尔及奥多比的执行长
[1:26:44]	had colluded not to recruit each other’s employees.	彼此勾结决定不会招募彼此的员工
[1:26:48]	If you’re working there at Apple, or wherever you’re working,	如果你在苹果上班或是你在任何一处上班
[1:26:51]	you’ve got another company that you might move to	你想要带着你的专业技能
[1:26:54]	and take your expertise with you and earn more money at that company.	跳槽到另一间公司可能还会有更好的待遇
[1:26:57]	They won’t accept your résumé. They won’t return your phone calls.	但他们不会接受你的履历他们连电话都不会回你
[1:27:00]	Right. Because they won’t let them poach each other.	没错因为他们不挖彼此墙角
[1:27:03]	-Correct. -That’s not a legitimate situation.	-正确 -而这状况并不合法
[1:27:06]	You know what some of the strongest evidence was?	你知道其中最有力的证据是什么吗
[1:27:08]	E-mails of the late, great Steve Jobs.	之前的电子邮件伟大的乔布斯啊
[1:27:10]	-Really? -Tons of them, yes.	-真的吗 -有好多封呢没错
[1:27:17]	Less than a month after Google co-founder Sergey Brin	不到一个月谷歌的创办人谢尔盖布林
[1:27:20]	received this threat from Jobs,	就接受了乔布斯的威胁
[1:27:22]	Google circulated a “do not cold call” list that included Apple.	谷歌流传了份”不准电访”的名单其中包含苹果
[1:27:28]	Two years later, Google tried again,	两年后谷歌再次尝试
[1:27:31]	and Jobs e-mailed Google CEO Eric Schmidt	接着乔布斯寄了封邮件给谷歌执行长艾瑞克施密特
[1:27:34]	to remind him of their gentlemen’s agreement.	提醒他们之间的善意约定
[1:27:39]	Schmidt placated Jobs by assuring him	施密特向乔布斯保证
[1:27:41]	that the culprit would be fired within the hour.	会立刻开除这件事的罪魁祸首
[1:27:45]	When Jobs learned that the woman had been canned,	当乔布斯得知这位女士被处罚后
[1:27:48]	he showed his pleasure in two efficient keystrokes.	他用两个标点符号表达他的好心情
[1:27:58]	Someone’s going to come out of the door. Do we want a shot of that?	有人要从里面出来了你想要拍张照吗
[1:28:05]	Are you taking a picture of the inside?	你在拍里面吗
[1:28:08]	We’re taking a picture of the Apple logo on the door.	我们想拍门上的苹果商标
[1:28:10]	OK, we cannot have people taking pictures.	好但我们不接受拍照
[1:28:14]	Tonight, a Wall Street scandal	今晚一件华尔街的丑闻
[1:28:16]	has reached deep into an iconic American company,	将深入到一间美国大规模公司
[1:28:19]	the Apple Corporation.	苹果电脑公司
[1:28:20]	It all centers on an alleged scheme	这件案子主要是由于
[1:28:23]	to under-report Apple’s expenses by $40 million,	苹果公司少报了四千万美元的开支
[1:28:27]	including $20 million	其中有两千万美元
[1:28:29]	that went straight to the company’s celebrity CEO Steve Jobs,	直接进入了这间公司的名人史蒂夫乔布斯的户头
[1:28:33]	in the form of what are known as backdated options.	以我们都熟悉的回溯期权的方式
[1:28:38]	I first met Steve Jobs shortly after I became editor of Fortune magazine.	我当上财富杂志的编辑不久我第一次见到乔布斯
[1:28:43]	And I said, “Listen, we’d love to have a good relationship with Apple	我说”听着我们很乐于和苹果维持良好关系”
[1:28:46]	and do stories about you.”	“我们也想写你的故事”
[1:28:47]	And he said, “Look, this is how it’s going to work.”	他说”听好规则是这样”
[1:28:50]	“You know, you want to do a story about us,	“你知道你想要采访苹果”
[1:28:52]	you call us up, propose it, you know,	“你打给我们向我们提案
[1:28:55]	we’ll think about it.”	然后我们会好好考虑一下”
[1:28:56]	“We’ll basically come up with the ideas with you,	“我们会想出怎么和你合作”
[1:28:59]	or come up with the ideas, we’ll call you,	“或是和你们杂志合作我们会回电给你”
[1:29:02]	we’ll figure out who the writer is going to be on your staff to do the story.”	“我们再弄清楚谁要来撰写你讲的这些东西”
[1:29:07]	And I said, “Well, you know, Steve, that’s not really how we do things.”	我回答”史蒂夫我们业界并不是这样做事的”
[1:29:11]	And he goes, “That’s how you do things with Apple.”	他接着说”苹果就是这么做事的”
[1:29:14]	So I say to myself,	我对我自己说
[1:29:15]	“Why don’t we do a story about the stock options?”	“那么我们何不写一篇股票期权的报导”
[1:29:18]	“Because no one’s really figured it out.”	“从来没有人好好写过”
[1:29:21]	So, I decided to put one of our top investigative reporters on the story,	所以我决定让一位顶尖的调查记者加入这报导
[1:29:25]	Peter Elkind.	彼得艾尔金
[1:29:27]	Steve Jobs had a very talented group of key lieutenants around him.	史蒂夫乔布斯有非常优秀的副手团队
[1:29:30]	And he wanted give his people stock option grants that were so big,	而他想要补助他们一笔庞大的股票期权
[1:29:35]	that they wouldn’t even think about going somewhere else	如此一来他们便不会跳槽
[1:29:37]	because the upside was so enormous.	因为金额实在太庞大了
[1:29:39]	The key thing is if the stock goes up,	重点在于一旦股票上涨
[1:29:44]	which we always hope it does,	我们也希望如此
[1:29:48]	then the golden handcuffs are dramatically increased,	接着金手铐就会戏剧性的增加
[1:29:53]	which is what I was hoping would happen.	这就是我非常渴望发生的事情
[1:29:57]	To make those option deals even sweeter,	这样就能让这笔交易变得更加划算
[1:29:59]	companies would allow executives to buy stock on dates in the past	在过去股价低迷时公司会让执行层
[1:30:04]	when the price was low	购入公司的股票
[1:30:05]	so executives could make millions in the blink of an eye.	这样他们就能一眨眼就赚入上百万元美金
[1:30:08]	This was called “backdating.”	这就叫做”回溯权”
[1:30:10]	And it seemed like the perfect solution, except for one thing.	看起来十分完美除了一件事情
[1:30:13]	If not properly reported, backdating is illegal.	若无法正当的呈报回溯权就是不合法的
[1:30:17]	200 US public companies are under investigation	有200间美国上市公司正在接受调查
[1:30:20]	over charges of backdated stock options for their senior executives.	是否有授权让执行层购入回溯权股票的事情
[1:30:26]	Backdating was a dicey game,	回溯权是个冒险的游戏
[1:30:28]	and it landed several executives in jail for fraud,	这让好几位执行高层因此锒铛入狱
[1:30:31]	but it became a frequent practice at Apple under Jobs.	苹果在乔布斯带领下也开始出现这种作法
[1:30:34]	Apple eventually conducted an internal investigation	苹果终于进行了内部调查
[1:30:37]	and found thousands of cases	找到了上千个
[1:30:38]	where stock options had been handled inappropriately.	股票期货被不正当处理的案例
[1:30:41]	None of that had taken place according to the company’s own report	根据这间公司的报表在乔布斯回来之前
[1:30:43]	before Steve Jobs had returned there.	苹果不曾做出这种行为
[1:30:46]	A key advisor on many of the troubled backdating schemes	在这么多的回溯权黑幕中做出关键建议的人
[1:30:49]	was a powerful Silicon Valley attorney, Larry Sonsini.	就是在矽谷享有名气的律师赖瑞桑辛尼
[1:30:53]	Larry Sonsini had kind of	赖瑞桑辛尼将这种矽谷的黑暗艺术
[1:30:55]	spread this dark art in the world of Silicon Valley.	展现得淋漓尽致
[1:30:57]	He’s the guy who whispered to the CEOs of all the top tech companies,	他就是会在所有科技公司老板旁边耳语的人
[1:31:01]	“Here’s how you can do this.”	“你能够这么做”
[1:31:03]	He was certainly very close to Steve Jobs.	他肯定与史蒂夫乔布斯走很近
[1:31:06]	Sonsini had known Jobs since Apple went public in 1980	桑辛尼在苹果1980年上市时就认识乔布斯了
[1:31:09]	and had been a board member at Pixar when it created a vast program	他同时也是皮克斯的董事那时也是皮克斯开始
[1:31:13]	of brazenly backdated options for top executives.	肆无忌惮的进行执行高层的回溯权
[1:31:16]	Yet despite Jobs’s long history with backdating,	尽管乔布斯长期操弄回溯权
[1:31:19]	Apple’s own investigation, led by Al Gore,	苹果自家的调查由艾尔高尔带领下进行
[1:31:23]	absolved Jobs of any wrongdoing.	为乔布斯的违法行为开脱
[1:31:26]	Their conclusion was that Steve Jobs didn’t appreciate	他们做出的结论是乔布斯并不重视
[1:31:28]	the accounting implications of the issue.	会计在这方面的用途
[1:31:31]	I know you’re not an accountant, but do you have an understanding	我知道你不是会计师但你是否了解
[1:31:34]	as to what generally accepted accounting principles are?	一般的公认会计准则为何
[1:31:38]	Not really.	不尽然
[1:31:40]	Jobs’s accounting naiveté	乔布斯薄弱的会计知识
[1:31:45]	A hero during Apple’s comeback,	弗莱德安德森的挑战
[1:31:48]	Anderson was one exec who took the fall for backdating.	安德森是回溯权发生时的主管
[1:31:56]	you had overall responsibility to ensure that the company	你有完全的责任确保整间公司
[1:31:59]	complied with all financial reporting requirements, true?	符合所有财务报表的要求正确吗
[1:32:03]	On advice of council,	在律师的建议下
[1:32:05]	I decline to answer based on my Fifth Amendment rights.	我将行使我的第五修正案权力保持缄默拒绝回答
[1:32:09]	When the SEC investigated,	美国交易证券委员会的调查中
[1:32:11]	Apple effectively threw Anderson under the bus.	苹果很有效率的将安德森当作替死鬼
[1:32:14]	He was forced to resign from Apple’s board	他被迫从苹果董事会中辞职
[1:32:17]	and to pay $3.6 million in penalties.	并支付三百六十万美元的滞纳金
[1:32:20]	But in a very unusual statement, Anderson’s lawyer made it clear	但在耐人寻味的声明中安德森的律师说得很清楚
[1:32:24]	that Fred had relied on statements by Jobs that turned out to be false	弗莱德是依乔布斯之命行事但却变成错误
[1:32:28]	and that Anderson had explained the dangers of backdating to Jobs.	接着安德森也解释了回溯权对乔布斯的风险
[1:32:32]	Now, this contradicted exactly what Jobs and the company had maintained	现在这与乔布斯和公司的说法完全矛盾
[1:32:37]	which was that Steve Jobs didn’t appreciate why this was a problem.	就是乔布斯并不重视会计问题的说法
[1:32:40]	I think the notion that Steve Jobs knew nothing	我认为乔布斯一无所知这样的说法
[1:32:43]	and Fred Anderson and Nancy Heinen were entirely responsible is ridiculous.	弗莱德安德森与南西汉娜要负全责这件事非常荒谬
[1:32:47]	The company has confirmed	这间公司被证实
[1:32:49]	that Jobs himself was awarded backdated options	乔布斯自己也有被授与回溯期权
[1:32:52]	that carried a false date in October 2001.	谎报的日期显示为2001年十月
[1:32:55]	According to Apple’s own report to the SEC,	根据苹果给美国交易委员会的报告显示
[1:32:58]	The award was “improperly recorded as occurring at a special board meeting	这个授予是”在特别董事会发生的不正当记录”
[1:33:03]	when in fact such a board meeting did not occur.”	“事实上根本没有这次的特别董事会议”
[1:33:06]	A fictitious board meeting that awarded Jobs 7.5 million options.	这个假的董事会授予了乔布斯750万的期权
[1:33:13]	Just what was going on?	到底发生什么事
[1:33:15]	At first, all fingers pointed to another member of the Apple comeback team,	一开始所有矛头都指向苹果回锅团队的成员
[1:33:20]	General Counsel Nancy Heinen,	总顾问南西汉娜
[1:33:21]	who had certified the minutes of the phony board meeting.	她证实了这个伪造的董事会议
[1:33:25]	Like Anderson, Heinen would settle with the SEC	像是安德森汉娜应该要一起解决美国交易委员会
[1:33:29]	without admitting or denying guilt.	不管有没有认罪
[1:33:31]	But her silence raised questions. Would she have just decided on her own	她的沉默让问题变多了她究竟是不是出于自愿
[1:33:37]	to fake a board meeting in order to enrich Steve Jobs?	为了史蒂夫乔布斯伪造了这个董事会议
[1:33:42]	Who wanted this done?	谁想要完成这个
[1:33:45]	As we’ve seen in the discussions of the past hour,	就像过去几小时的讨论中你们看到的
[1:33:51]	I spent a lot of time trying to take care of people at Apple	我试着为苹果的人着想
[1:33:56]	and to, you know, surprise and delight them	还有你知道的让他们开心满意
[1:34:03]	with what a career at Apple could mean to them and their families.	因为我知道对员工和他们家庭而言这工作有多重要
[1:34:09]	And I felt that the board wasn’t really doing the same with me.	但我不觉得董事会有对我做出一样的事情
[1:34:13]	-Right. -So I was…	-对 -所以我很…
[1:34:20]	…hurt, I suppose would be the most accurate word.	受伤我想这是最正确的形容
[1:34:24]	I’d been working, you know, I don’t know,	我一直都在工作你知道的我不晓得
[1:34:28]	four years, five years of my life,	在我人生中四年或五年了
[1:34:30]	and not seeing my family very much and stuff.	我也不常见到我的家人之类的
[1:34:34]	And I just felt like	我只觉得…
[1:34:37]	there’s nobody looking out for me here, you know?	没有人为我撑腰你懂吗
[1:34:40]	Right. OK.	好好的
[1:34:41]	So, I wanted them to do something, and so we talked about it.	所以我想他们有所作为然后我们聊了一下
[1:34:48]	There’s no question that the directives came from him.	毋庸置疑这命令是由他下的
[1:34:51]	Yet, when the SEC investigated, it was as if he was immune.	然而随着交易委员会的调查他似乎是清白的
[1:34:58]	I’d wished they’d have come to me and said,	我多希望他们来找我然后对我说
[1:35:02]	“Steve, we’ve got this new grant for you,”	“史蒂夫我们有新的补给给你”
[1:35:05]	without me having to suggest anything	而不是要我提点东建议西
[1:35:08]	or be involved in anything or negotiate anything.	或是什么事都要参一脚什么事都要我协调
[1:35:13]	That would have been much better from the company’s point of view	从公司的观点看来也是一件好事
[1:35:16]	because it would have made me feel better at that time.	同时也会让我比较舒服一点
[1:35:24]	According to one analyst, if Jobs had gone to jail for backdating,	根据调查如果乔布斯因为回溯期权而服刑
[1:35:28]	the company’s value would have dropped by $22 billion.	苹果的市值就会下跌两百二十亿美元
[1:35:35]	But Jobs was Apple’s indispensable man,	但乔布斯是苹果不可或缺的人物
[1:35:38]	and Apple, Silicon Valley’s indispensable company.	苹果也是矽谷不可或缺的企业
[1:35:43]	A cornerstone of the entire American economy.	美国整个经济的奠基石
[1:35:47]	But just how American was Apple?	但究竟苹果是如何代表美国的
[1:35:51]	Do you swear that the testimony you’re about to give will be…	你是否发誓你在此的证言…
[1:35:54]	When the US Senate questioned Jobs’s successor,	美国参议院质询过乔布斯的接班人
[1:35:57]	Tim Cook, about the company’s tax practices,	提姆库克关于这间公司的税务处理
[1:35:59]	many of the subcommittee members took a moment to state,	许多小组成员花了些时间作了声明
[1:36:03]	for the record, just how tough they were willing to be.	来表示这对他们来说有多困难
[1:36:08]	I love Apple, and I’m very proud of Apple as an American company.	我爱苹果我对于这间美国公司感到骄傲
[1:36:13]	Apple is an American success story.	苹果是一个美国的成功故事
[1:36:17]	Its products are justifiably well-known and used throughout the world.	它的产品值得它的名气和在全世界的普及率
[1:36:22]	Just like millions around the world, I carry an iPhone in my pocket.	和世界上百万人一样我的口袋也有一支苹果手机
[1:36:26]	What may not be so well-known	但世人不知道的是
[1:36:28]	is that Apple also has a highly developed tax-avoidance system,	苹果也有着巨大的逃税系统
[1:36:32]	a system through which it has amassed more than $100 billion	经估计这系统在免税国家的境外现金
[1:36:36]	in off-shore cash in a tax haven.	总共超过一千亿美元
[1:36:41]	Apple found its tax haven in the green fields of Ireland	苹果在爱尔兰的绿野找到了这片免税天堂
[1:36:45]	where Jobs and his team set up holding companies in the early 1980s.	就在乔布斯和团队 1980年早期成立公司时期
[1:36:49]	The scheme is known as a “Double Irish”.	这个手法被称为”双层爱尔兰”
[1:36:53]	Holly Hill industrial estate	霍利山房地产
[1:36:55]	can scarcely be compared to California’s Silicon Valley.	根本无法与加州矽谷相比
[1:36:58]	There is the feeling that Apple of Cork	有人说爱尔兰科克的苹果
[1:37:00]	may become something of a Silicon Hill.	可能会成为下一个矽谷
[1:37:07]	Today, Apple holds more than $137 billion of its profits overseas.	直至今日的海内外苹果握有超过1370亿美元利润
[1:37:13]	Much of it in two small Irish companies, one with no employees.	大部份都在两间小爱尔兰公司有一间甚至没有员工
[1:37:18]	While the actual cash is held and invested by New York banks,	将钞票握在手上接受着纽约银行的调查
[1:37:22]	the paper profits are steered through an office park in Reno, Nevada,	由内华达的里诺园区管理帐面财务
[1:37:26]	and then back to the Emerald Isle where it’s taxed at rates less than 1%.	然后在翡翠岛那里的税率低于百分之一
[1:37:32]	Senator, we’re proud that all of our R&D,	参议员我感到很骄傲我们所有研发团队
[1:37:34]	or the vast majority of it, is in the United States.	或是说大部份的人都在美国
[1:37:36]	I know, but the profits that result from it are sitting in Ireland	我知道但你们的营利却都在爱尔兰
[1:37:40]	in corporations that you control that don’t pay taxes.	在你们旗下的公司一毛税金都没付
[1:37:44]	Part of the mythology of these new companies	这些新公司的谎言中有部份
[1:37:48]	was that they in some way reflected something about America.	在某些层面反映出这就是美国
[1:37:55]	Both Google and Apple have played on the idea	谷歌和苹果都用这种政治手法
[1:37:58]	of political virtue as part of selling their company.	为贩卖公司当作幌子
[1:38:02]	So then to find out they weren’t about political virtue is distressing.	所以发现他们并不是如此正派很让人难过
[1:38:14]	Steve Jobs said he wanted to change the world, but into what?	史蒂夫乔布斯说他想要改变世界但变得如何
[1:38:20]	Companies all over the world make choices on how to treat workers,	变成整天只想着如何欺骗员工的全球企业
[1:38:23]	what to give back and where to put their money.	要怎么拿回他们的钱以及要放在哪里
[1:38:27]	What were Steve’s choices?	史蒂夫的选择到底是什么
[1:38:29]	In meditation, he found simplicity.	在冥想之中他找到简约
[1:38:32]	He loved the idea of “Be Here Now.” But where was “here?”	他喜欢”活在当下”的点子但他的当下在哪
[1:38:39]	Ladies and gentlemen, we have just landed	各位先生女士我们现在正在…
[1:38:43]	at Beijing International Airport.	北京国际机场的第三航厦
[1:38:53]	I thought it was important to cover China	我认为抢下中国是非常重要的
[1:38:56]	because Apple has all of its products made there.	因为苹果所有的产品都在这里制造
[1:39:01]	I mean, they design their own products,	我的意思是他们自己设计了产品
[1:39:04]	but the manufacturing is done in China,	但是制程都在中国进行
[1:39:06]	and so it’s caught up in another country’s industrial revolution.	所以这与另一个国家的工业革命息息相关
[1:39:10]	And a lot of that is out of Apple’s control.	而大部份都超出苹果的控制
[1:39:19]	Four workers died and 77 were wounded	四名员工死亡七十七名受伤
[1:39:22]	in explosions at two Apple supplier factories	就在两间苹果供应厂的一次大爆炸
[1:39:26]	caused by careless safety procedures.	事故原因是安全疏忽
[1:39:29]	The solvents used to sparkle Apple’s touch screens	这溶剂本来是用来照亮苹果的触控荧幕
[1:39:31]	were powerful but dangerous, causing nerve damage	它们十分危险会损害神经
[1:39:35]	that led to weakness and loss of touch in workers.	造成重大伤亡
[1:39:39]	They complained about low wages and pressure to meet Apple’s deadlines.	他们抱怨着低薪资及赶工的压力
[1:39:45]	In the Chinese factories of many tech companies,	在中国许多科技工厂
[1:39:48]	copper, chromium and other heavy metals	铜铬及各种重金属
[1:39:50]	saturate the run-off that flows into local waterways.	会被大量排放到当地下水道
[1:39:54]	Sometimes chemical levels are so high	有时候化学指数太高了
[1:39:56]	that sewage treatment plants can’t adequately clean the water	污水处理厂无法在供水之前
[1:39:59]	for it ever to be used again.	充分清理水源
[1:40:03]	In 2010, Chinese activist Ma Jun contacted	2010年中国活动份子马云
[1:40:07]	all the tech manufacturers	联络了所有科技制造商
[1:40:09]	to discuss the issue and even wrote to Jobs personally.	一起探讨这问题他甚至写信给乔布斯
[1:40:13]	All the companies ultimately responded except one. Apple.	所有的公司都有回覆除了一间就是苹果
[1:40:18]	It wasn’t until Jobs left the company	直到乔布斯离开苹果才回信
[1:40:20]	that Apple even agreed to speak to Ma Jun.	他们愿意和马云谈谈
[1:40:29]	Foxconn is Apple’s top supplier,	富士康是苹果最大供应商
[1:40:32]	so it all goes downhill from there in terms of the standards,	一切都从这里开始从标准来看
[1:40:36]	in terms of everything.	从所有角度来看都是如此
[1:40:40]	These young people come from the countryside	这些年轻人来自乡下
[1:40:43]	under unimaginably poor conditions, looking for a better life.	在难以想像的贫困环境下寻求着更好的生活
[1:40:54]	Sun Danyong, nicknamed Yong,	孙丹勇小名阿勇
[1:40:57]	came to Foxconn from a small mountain village.	从山中的小村落来到富士康
[1:41:02]	Placed in the product communications department,	在产品通讯部门工作
[1:41:04]	he was responsible for the security of iPhone prototypes	他负责的是苹果产品的样本安全
[1:41:08]	bound for Apple’s headquarters in Silicon Valley.	然后会送到矽谷的苹果总部
[1:41:11]	In 2009, an iPhone 4 prototype went missing	2009年苹果手机第四代样本
[1:41:15]	on Yong’s watch.	在阿勇的管理下消失了
[1:41:24]	Sun Danyong was the first factory worker	孙丹勇是首名出现在
[1:41:28]	who came under the spotlight.	镁光灯下的工厂员工
[1:41:31]	What makes his story incredibly vivid is that in today’s day and age,	今天看来当时的画面仍然鲜明
[1:41:37]	there’s CCTV cameras recording where his movements were.	中央电视台的摄影机正录下他的一举一动
[1:41:41]	He had a conversation with his friends on the Chinese Twitter site,	他在中国的推特上和朋友聊天
[1:41:45]	and you could really track what had happened.	你可以很清楚看见到底发生什么事
[1:41:50]	Yong searched high and low for the prototype	阿勇在回报样本消失
[1:41:53]	before reporting it missing to Foxconn security.	给富士康安管处前正四处找寻着样本
[1:41:57]	That evening, officials took him into an interrogation room	那晚官方将他带进了询问室
[1:42:00]	where he was assaulted	他遭受了攻击
[1:42:02]	and was told police would arrive the next morning to question him.	并且被告知隔天早上警方会抵达质问他
[1:42:06]	Yong was finally permitted to leave the factory at 10:41pm.	最后阿勇在晚上10点41分被允许离开工厂
[1:42:11]	He wandered to an internet cafe where he chatted online with his friends.	他走到了网咖在那里和朋友进行网路对话
[1:42:32]	He logged off around 1:30 in the morning.	他在大约凌晨一点30分登出
[1:42:37]	Soon after, security cameras spotted him in an elevator	很快的监视器拍摄到他在
[1:42:40]	in his apartment complex.	他公寓的电梯内
[1:42:42]	He got out on the 12th floor and texted his girlfriend.	他走出12楼并传讯息给女朋友
[1:43:02]	At 3:33am, security cameras recorded Sun Danyong jumping to his death.	凌晨三点33分监视器录到孙丹勇跳楼身亡
[1:43:15]	Over a period of two years or so, there were 18 suicides.	过了两年多总共发生了18起自杀案件
[1:43:19]	Foxconn set up these nets to catch people who fall off.	富士康架设了这些网子接这那些往下跳的人
[1:43:25]	People were jumping off of the buildings,	人们从大楼上往下跳
[1:43:27]	so they were going to prevent people from dying	所以他们就解决往下跳的问题
[1:43:29]	by having safety nets to catch them.	方法就是设一个网子
[1:43:38]	You know, they’ve had, if you count the attempted suicides,	你知道他们总共将所有自杀加起来
[1:43:41]	13 so far this year.	今年已经有13件了
[1:43:44]	And while that is still… They have 400,000 people at this place.	而且之后仍然…这里有四十万名员工
[1:43:49]	So, 13 out of 400,000 is 26 per year so far.	所以四十万有13名平均每年26个
[1:43:53]	For 400,000 people or, you know, let’s say seven per 100,000 people,	对这四十万名员工而言我们就算每十万人中的七人
[1:44:00]	that’s still under the US suicide rate of 11 per 100,000 people,	仍然低于美国的自杀率也就是每十万人有十一人
[1:44:04]	but it’s really troubling.	但仍然让人很不安
[1:44:06]	Right. It’s in one place, too.	没错但这是在同一个地方
[1:44:08]	Well, you measure it by number of people.	如果你用人数来算的话
[1:44:10]	You measure it by numbers of people. So, we’re all over this.	你用人来算我们就没事了
[1:44:14]	And it’s… It’s very troubling.	这非常…让人不安
[1:44:18]	So, we’re over there trying to understand what’s happening,	所以我们不想再试着了解发生的原因
[1:44:22]	and more importantly, trying to understand how we can help.	我们觉得更重要的是试着提供帮助
[1:44:31]	Apple isn’t the only company to manufacture in China,	苹果不是中国唯一的委托制造商
[1:44:34]	but it is different in one way. Its enormous profit margin.	但不同的地方是庞大的边际效益
[1:44:38]	The profit on every iPhone 4 was over $300.	每台苹果手机第四代的获利超过三百美金
[1:44:43]	Yet Apple paid its Chinese workforce less than $12 per phone.	但每台苹果手机员工只拿到低于12美元
[1:44:48]	If Jobs had really “thought different,” shouldn’t he have cared more	如果乔布斯真的”不同凡想” 他难道不应该更在意
[1:44:52]	about the people who touched the iPhones	那些在客户拿到产品前
[1:44:54]	before they appeared in the hands of Apple’s customers?	真正触碰手机的人吗
[1:45:06]	When I was writing critical stories about Apple,	当我在撰稿苹果的社论
[1:45:10]	the mail would be 80% hate mail.	会收到超过八成的谩骂信
[1:45:15]	Even the most reasoned, judicious criticism	就算是最讲理最好的评论
[1:45:21]	about labor practices in China, for crying out loud, it didn’t matter.	只要是关于中国劳工问题说再大声都没有用
[1:45:27]	People didn’t want to hear it.	人们根本不想听这个
[1:45:30]	They loved this company. They loved its products.	他们喜欢这家公司他们爱死了他们的产品
[1:45:34]	They loved the status symbol of having these things in their hand	他们喜欢拥有这些产品所具有的象征意义
[1:45:37]	and looking at it all the time, and it just felt cool,	能够一直盯着看感觉非常的酷
[1:45:41]	and they’d stood in line for two days to buy one,	他们愿意为了买一台排两天的队
[1:45:46]	and they didn’t want to hear it.	但他们不想听到这个
[1:45:54]	I was one of those people who had to have an iPhone.	我曾经跟那些人一样手上拿着一台苹果手机
[1:45:57]	I didn’t want to hear about other products,	其它品牌的产品我看都不看一眼
[1:46:00]	and I believed against all reason	而且我深信着
[1:46:02]	that owning an iPhone made me part of something better.	拥有一台苹果手机多少能让我变得更好
[1:46:06]	And when it was in my pocket, for every idle moment,	只要我带着它出门任何空闲时刻
[1:46:10]	my hand was drawn to it, like Frodo’s hand to the ring.	我就不由自主拿起它就像佛罗多想拿魔戒一样
[1:46:15]	The real magic of it is that these myths	它真正的魔力就是迷思
[1:46:18]	are surrounding a company that makes phones.	就是这间公司的迷思
[1:46:25]	A phone is not a mythical device. Um…	电话不应该是充满迷思的设备
[1:46:31]	And it sort of makes you wonder less about Apple than about us.	而且应该让你想着自己而不是苹果
[1:46:40]	The myth-making around technology in general	通常来说带有迷思的科技技术
[1:46:43]	allows the technologist to do things that would be viewed as heinous	会任由这些科技人做出在别的公司会被视为
[1:46:50]	if they were done by other kinds of companies.	十恶不赦的事情
[1:46:56]	This is a story that’s amazing.	这是多么奇妙的故事啊
[1:46:58]	It’s got theft, it’s got buying stolen property, it’s got extortion.	它被偷了它被买了是赃物然后被敲诈
[1:47:03]	I’m sure there’s sex in there somewhere, you know?	我相信那里一定有发生性行为你知道吗
[1:47:05]	Really?	真的吗
[1:47:07]	So somebody should make a movie out of this.	应该要有人把这拍成一部电影
[1:47:10]	If you were to make a movie about it,	如果你要把这拍成电影
[1:47:13]	the first scene would be set in a beer garden in Silicon Valley.	第一幕应该就要拍矽谷的啤酒花园
[1:47:16]	As he swilled a few steins of Pilsner,	他喝了几壶皮尔森啤酒就醉了
[1:47:19]	Apple’s Gray Powell was testing out a new iPhone prototype.	苹果的葛雷鲍威尔正在测试新的苹果手机样本
[1:47:25]	But when Powell staggered out of the bar, he forgot one thing.	但鲍威尔踉跄走出酒吧时他忘了一个东西
[1:47:28]	The iPhone.	苹果手机
[1:47:30]	It was found on a bar stool by a college student named Brian Hogan.	一个名叫布莱恩霍根的大学生在酒吧凳上找到手机
[1:47:37]	And this e-mail comes into our tip box,	然后我们的信箱收到一封信
[1:47:39]	and there was this guy claiming that he had this new iPhone prototype.	有个人声称他手上有苹果的最新样本
[1:47:43]	Getting inside Apple’s security fort,	进入了苹果的安全堡垒
[1:47:48]	and look at something that is under wrap.	看到了在包装下的东西
[1:47:50]	But back then, when Steve Jobs was at the helm and in his full power,	但回顾过去当史蒂夫乔布斯正握有大权时
[1:47:54]	it was impossible to get anything from them.	很难从他们手上取得东西
[1:47:56]	It was incredibly exciting.	这让人太兴奋了
[1:47:58]	At that point, Apple didn’t have a whole lot of leaks.	在那时候苹果并没有这么多漏洞
[1:48:01]	And then I go to Nick and I say,	接着我去找尼克说
[1:48:04]	“We think it’s the real thing, and they want their money.”	“我们觉得这是真的而且他们想要钱”
[1:48:08]	And Nick said, “Anything you want.”	尼克就说”就这样办吧”
[1:48:10]	For us, there’s no question as to whether we write the story or not.	对我们而言写不写这个故事没有太大差别
[1:48:14]	That’s what was so disturbing, I think, to Steve Jobs,	这件事情困扰的我认为是史蒂夫乔布斯
[1:48:17]	was that he’d been used to having	因为他过去习惯
[1:48:19]	a much more controlled relationship with the press.	握有更大的媒体掌控权
[1:48:22]	Our plan was to take pictures of it,	我们的计划是拍下照片
[1:48:25]	write about it, and then return it back to Apple.	记录下来然后把回报给苹果
[1:48:28]	Hey, I’m Jason Chen. This is the new iPhone.	嘿我是陈杰森这是新的苹果手机
[1:48:31]	Here are some of the new features.	这里有些新功能
[1:48:33]	In the beginning, it was OK. Only nerds looking at it, I guess.	一开始还好只有些宅男在看我猜
[1:48:37]	And then the story started to pick up.	但慢慢的这件事开始被炒作起来
[1:48:40]	You know, it was the biggest scoop in tech in history.	你知道这是科技史上最大的独家新闻
[1:48:46]	“Hi, this is Steve Jobs. I want my phone back.”	“喂我是史蒂夫乔布斯我想要回我的电话”
[1:48:49]	And it was in a really charming voice.	那声音听起来真好听
[1:48:51]	And it’s same way you’d ask for, you know, a hat you’d lent a friend.	就像你借朋友一顶帽子然后你想要回来
[1:48:56]	I’d met him a couple of times before. It was his voice, unmistakably.	我已经见过他好几次了那就是他的声音无误
[1:49:00]	He said, “You know, I’m not mad at you.”	他说”你要知道我没有生你的气”
[1:49:02]	“It’s someone we worked with who lost it.”	“是我们公司的人把它弄丢了”
[1:49:04]	“But you’ve had your fun, and we need this phone back	“但你已经玩够了所以我们要把手机要回来”
[1:49:06]	before it gets into the wrong hands.”	“我们不希望它落入别人手里”
[1:49:08]	And at that point, I was thinking, “Isn’t it already in the wrong hands?”	那时候我想”不是已在别人手里了吗”
[1:49:17]	Nick at that moment said, “Ask for a letter.”	尼克那时候说”我想要一封信”
[1:49:22]	“Ask for an official letter asking for it.”	“我想要一封询问的官方信”
[1:49:24]	“We need the actual confirmation that this is the real thing.”	“我们需要证明这是真的产品”
[1:49:26]	The next call, he said he didn’t want to claim it.	下一通电话他说他想低调一点
[1:49:30]	He really changed his tone at that point,	那时候他的声调改变了
[1:49:32]	because it would affect the sales of the current model,	因为可能会影响到现有机种的销售
[1:49:35]	which is kind of disappointing, you know?	听起来有点不开心你知道吗
[1:49:37]	You hear all these stories about this guy not caring about money.	我们听了很多这个家伙有多么不在意钱的故事
[1:49:39]	And he goes, “This is some serious shit.”	然后他说”这不是闹着玩的”
[1:49:42]	“If I have to serve you papers, I’m coming for something,	“如果我要给你钱我一定会记得”
[1:49:45]	and it’s going to mean someone in your organization is going to go to jail.”	“也代表着你公司有人准备要进监狱了”
[1:49:48]	For a reporter who’s got a chip on his shoulder against corporations,	对于一名冲动报导的记者来说
[1:49:51]	that’s like, “Martyr me. Please, martyr me.”	听起来就像”牺牲我吧牺牲我吧”
[1:49:55]	“I’ll go to jail for an iPhone. Like, really.”	“我要为了苹果手机坐牢了是真的”
[1:49:59]	He called back later and he said, “OK, we’ll get you the letter,”	他后来打来说”好我会寄官方信给你”
[1:50:03]	and he was just resigned and cold.	听起来很顺从及冷漠
[1:50:05]	So, they sent us the letter, and they sent a lawyer from Apple	接着他们寄了信
[1:50:08]	to Jason’s house to pick up the phone.	接着苹果派了律师到杰森的家取回手机
[1:50:11]	It was a very cold exchange.	真是一笔冷漠的交易
[1:50:13]	He said, “I believe you have something of mine,” or something.	他说”我相信你有属于我的东西”之类的
[1:50:16]	And I handed it to him, and he said, “Thank you very much,” and he left.	然后我交给他他说”非常谢谢你”就离开了
[1:50:19]	Was that the end of it, as far as Apple was concerned?	这件事情有像苹果想的一样落幕吗
[1:50:22]	No, of course not. Then all the nightmares started.	不当然没有然后恶梦就开始了
[1:50:54]	The cops had to bash in the guy’s door?	警方必须撞门进他家
[1:50:58]	Don’t they know there’s an app for that?	他们不知道有相关应用程式吗
[1:51:02]	Anyone who’d worked with Jobs before	只要跟乔布斯一起工作过
[1:51:04]	would know of other instances where he’d been a bully.	就会知道这个人是恶霸
[1:51:07]	But this was probably the most public evidence of bullying.	但这应该是他欺负别人最公开的证据了
[1:51:11]	My wife and I went out for dinner. We came back home,	我和我妻子外出用餐我们回到家中
[1:51:15]	and we noticed the garage door was slightly opened.	然后我们发现垃圾口的门有一点点被打开
[1:51:18]	You know, and I was wondering, “What’s going on?”	你知道我想着”发生什么事了”
[1:51:21]	And I opened it all the way, and I noticed there were people inside.	然后我把门打开我注意到有人在里面
[1:51:24]	And I thought, you know, “Holy crap, I’m being robbed.”	我想着”糟糕我被抢劫了”
[1:51:28]	And then I looked closer and realized it was cops.	然后我走近一看才知道原来是警察
[1:51:33]	The cops seized boxes of Chen’s personal property	警察取得了陈的私人财产
[1:51:35]	including four computers, two cellphones	包含四台电脑两台手机
[1:51:38]	and a box of his business cards.	还有他的公司卡
[1:51:43]	For the Gizmodo movie, this raised questions of plot and motivation.	在这部落格的电影中提出了很多情节及动机的问题
[1:51:48]	Why break down Chen’s door after he returned the iPhone?	为什么要破陈家门他都归还手机了
[1:51:53]	They showed me the warrant to search the premises and said,	他们给我看搜查令搜了我家之后说
[1:51:57]	“We’re part of the REACT team.”	我们是”反应”团队的一部份
[1:51:59]	After they searched the house, obviously I went and Googled it.	他们搜查完房子后我当然就去上网搜寻
[1:52:02]	The officers who raided Chen’s apartment	搜查陈家的警员
[1:52:04]	were part of a little-known criminal task force called REACT,	是一个鲜少人知的叫做”反应”的反罪专案小组
[1:52:08]	composed of local, state and federal officials	由当地的联邦警察组成
[1:52:11]	on the lookout for corporate espionage in Silicon Valley.	专门寻找矽谷的商业间谍活动
[1:52:17]	My initial response was, “This is cool. It’s Apple.”	我第一个反应是”很酷啊因为是苹果”
[1:52:21]	Chris Feasel was the deputy DA advising REACT on the case.	克里斯费索是副地方检察官是这团队的顾问
[1:52:26]	After the raid on Chen’s apartment,	他们搜完陈家后
[1:52:28]	Feasel was received at Apple by Jobs himself.	费索在苹果由乔布斯本人接待
[1:52:31]	He was very, very nice, very high-energy.	他非常非常的充满活力
[1:52:36]	We had a back-and-forth about what he wanted to see happen	我们讨论了一下关于他预计如何处理
[1:52:39]	versus what some of the realities were about doing a prosecution.	如果提出告诉的话会发生些什么事情
[1:52:42]	He was very supportive about whatever choices that we made on the case.	他表现出非常支持我们所有决定
[1:52:46]	Where do people come down on this?	人们会怎么想
[1:52:48]	-Where do you come down on it? -Well, I can just tell you what…	-你怎么想 -这个嘛…我只能说
[1:52:51]	There is an ongoing investigation by the DA, and I’m not current on it.	地方检察官还在搜索中我不知道进度如何
[1:52:58]	He was very involved in it and very interested in it	他非常的积极参与
[1:53:02]	and wanted to be kept abreast	想要及时知道消息
[1:53:03]	about what was going on in the investigation.	关于调查中发生的事情
[1:53:06]	Jobs had every reason to expect that he would be kept informed	乔布斯想出各种他应该随时被告知的理由
[1:53:10]	because REACT wasn’t a purely government agency.	因为”反应”并不是一个完全的政府机构
[1:53:13]	It had a steering committee	它有一个监督委员会
[1:53:15]	composed of many of the major companies in the Valley.	由矽谷许多大公司组成
[1:53:19]	In a town so completely dominated by the tech industry,	在一个完全由科技产业主宰的小镇
[1:53:22]	had law enforcement become the muscle	有一个执法单位
[1:53:25]	for the largest corporations in the world?	为全球最大的公司效劳
[1:53:31]	He was very, very adamant and very passionate about his creation.	他非常非常的坚定也非常热爱他的作品
[1:53:38]	And the only analogy I can think of is if somebody stole your baby,	我唯一能想到的比喻就是如果有人偷了你的小孩
[1:53:42]	you would be very upset about it.	你就会非常的不高兴
[1:53:44]	That’s how Mr Jobs felt. Somebody had taken his baby.	这就是乔布斯先生的感受有人拿走了他的小孩
[1:53:51]	In spite of pressure from Apple,	尽管苹果给了很大压力
[1:53:53]	the DA decided not to pursue the charges against Chen	助理检察官决定不对陈提起告诉
[1:53:56]	because he hadn’t received stolen property.	因为他没有偷任何东西
[1:53:59]	He was a journalist doing a story.	他是一个写故事的记者
[1:54:02]	When this whole thing with Gizmodo happened,	整件事是因为另一个部落格发生的
[1:54:06]	I got a lot of advice from people that said,	我听到很多人建议我
[1:54:11]	“You shouldn’t go after a journalist because they bought stolen property,	“你不应该追究记者因为他们就是会买赃物”
[1:54:18]	and they tried to extort you. You should let it slide.”	“然后敲诈你你应该放过他们”
[1:54:22]	“Apple’s a big company now. You don’t want the PR.”	“苹果是间大公司你不会想要炒这种新闻”
[1:54:27]	“You should let it slide.”	“你该放过这件事”
[1:54:29]	And I thought deeply about this, and I ended up concluding	我深思熟虑后做了结论
[1:54:34]	that the worst thing that could possibly happen	最遭的状况就是
[1:54:37]	as we get big and we get a little more influence in the world,	当我们规模渐长对世界有了一点影响力
[1:54:42]	is if we change our core values and start letting it slide.	这时却改变了核心价值开始放过事情
[1:54:49]	I can’t do that. I’d rather quit.	我办不到我宁愿辞职
[1:54:54]	What values was Jobs talking about?	乔布斯说的是什么价值
[1:54:57]	When Apple was taking on IBM, it was David versus Goliath.	当初苹果对上IBM 就是小虾米对大鲸鱼
[1:55:02]	But when Apple became Goliath, to whom was Jobs giving the finger?	但当苹果变成大鲸鱼后乔布斯的敌人变成谁
[1:55:12]	The sad thing is that how many months did he have left after that?	让人伤心的是他离开后过了多久
[1:55:17]	This was a guy who knew, who knew at the time,	这个人知道他一直都知道
[1:55:23]	he was dying, and he dedicated, what, ten minutes of his life	他正在死去然后他用了生命中的十分钟
[1:55:30]	to talk about these guys who found a phone in a bar	谈论这些在酒吧捡到手机的人
[1:55:33]	and then published a story about it?	然后就将这件事情公开于大众
[1:55:36]	Isn’t that a little bit strange?	这件事不会有点奇怪吗
[1:55:41]	My third story is about death.	我第三个故事跟死亡有关
[1:55:46]	About a year ago, I was diagnosed with cancer.	大约在一年前我被诊断出癌症
[1:55:50]	I had a scan at 7:30 in the morning,	我在早上七点半全身扫描
[1:55:52]	and it clearly showed a tumor on my pancreas.	然后很清楚的看到我的胰脏有一颗肿瘤
[1:55:55]	I didn’t even know what a pancreas was.	我甚至不知道胰脏是什么
[1:55:57]	The doctors told me	医生告诉我
[1:55:59]	this was almost certainly a type of cancer that is incurable,	这是几乎无法被治愈的癌症
[1:56:03]	and that I should expect to live no longer than three to six months.	我只剩下差不多三到六个月的生命
[1:56:07]	My doctor advised me to go home and get my affairs in order,	我的医生建议我回家把事情都安排好
[1:56:12]	which is doctor’s code for “prepare to die.”	用他的意思是”准备后事”
[1:56:15]	It means to try and tell your kids	也就是说要告诉你的小孩
[1:56:17]	everything you thought you’d have the next ten years to tell them	你本来要在未来十年里慢慢告诉他们的事情
[1:56:21]	in just a few months.	现在几个月内就要说完
[1:56:23]	I lived with that diagnosis all day. Later that evening, I had a biopsy.	我整天都在治疗那天晚上我做了切片检查
[1:56:28]	I was sedated, but my wife, who was there,	我被注射镇定剂我妻子在我身边
[1:56:32]	told me that when they viewed the cells under a microscope,	告诉我他们用显微镜看着我的细胞
[1:56:35]	the doctors started crying because it turned out to be	医生开始流泪因为其实我患的是
[1:56:38]	a very rare form of pancreatic cancer that is curable with surgery.	非常罕见的胰腺癌可以透过手术治好
[1:56:42]	I had the surgery and, thankfully, I’m fine now.	我动了手术谢天谢地我好了
[1:56:50]	Steve Jobs talked about his cancer very emotionally	史蒂夫乔布斯在2005年的史丹福大学毕业典礼
[1:56:52]	at the Stanford graduation ceremony in 2005.	谈到癌症历程时变得很情绪化
[1:56:56]	And he very clearly told the story	他把故事说得一清二楚
[1:56:58]	to make it sound as though he had been diagnosed	让一切听起来就像是他被诊断出癌症
[1:57:01]	and moved immediately to surgery, and been cured.	然后马上动了手术接着就康复了
[1:57:04]	That simply wasn’t true.	这根本就不可能
[1:57:05]	What I found out, over a period of months of reporting,	当我从那几个月的报告中发现
[1:57:09]	was that Steve Jobs actually had been diagnosed with cancer	史蒂夫乔布斯是真的罹患了癌症
[1:57:12]	nine months earlier, and that for a period of nine months,	就在九个月前而在这九个月中
[1:57:16]	he had refused to have the surgery that every medical expert said	他拒绝接受任何手术尽管医学专家都表示
[1:57:19]	was necessary to increase his prospects for survival.	这能够成功增加他的存活率
[1:57:22]	Instead of having the surgery,	与其动手术
[1:57:24]	he had sought alternative medicine approaches	他寻求了不同的医学方法
[1:57:28]	to try to cure himself of cancer.	想要治疗癌症
[1:57:31]	Entrepreneurs have an almost pathological need to control their own fate.	企业家都有一种想要控制自己人生的病态渴望
[1:57:36]	They’ll take any suffering if they can just be in charge of their destiny	知道自己能够掌握命运而不是交到别人手中
[1:57:40]	and not have it in somebody else’s hands.	会让他们没那么难受
[1:57:42]	Apple’s stock has been volatile on rumors about Jobs’s health.	乔布斯的健康状况开始传开后苹果的股价开始动荡不安
[1:57:47]	The company’s stock was halted for a time,	这间公司的股价一度停摆
[1:57:49]	then took a big hit when it re-opened in after-hours trading.	并在收盘后开始大跌
[1:57:53]	Apple’s share prices have dropped	每一次乔布斯没有消息
[1:57:55]	with every pound that Jobs has lost in recent months.	苹果的股价就开始下降
[1:58:00]	Apple really landed into a dicey situation	苹果的状况岌岌可危
[1:58:02]	when Steve decided to issue a letter saying,	这时史蒂夫发表一封信
[1:58:04]	“Well, you know, nothing’s wrong with me.”	“是这样的我没什么大碍”
[1:58:06]	“It’s just a minor problem,” And it wasn’t a minor problem.	“只是一个主要的问题但又不是一个主要的问题”
[1:58:10]	Steve Jobs made a point of withholding from the world	乔布斯先替这世界打了预防针
[1:58:14]	that he faced this illness.	就是他正面对着病痛
[1:58:16]	That’s something investors want to know,	这是投资者想知道的事情
[1:58:18]	because when you bought Apple stock then,	因为当你买了苹果的股票
[1:58:20]	you were buying into Steve Jobs.	你就是买了乔布斯的面子
[1:58:22]	He was obligated to tell shareholders right away	他有义务要告诉所有股东
[1:58:26]	about this serious illness.	他生病的事情
[1:58:29]	You do personally want to give Steve the privacy,	你当然也会想要让乔布斯有点隐私
[1:58:31]	but Steve put the spotlight on him,	但是他将自己成为焦点
[1:58:34]	and you can’t turn that off just because it’s inconvenient.	你不能因为不方便说明就把聚光灯通通关掉
[1:58:41]	After the story came out, I saw Steve.	整件事情曝光后我和乔布斯见了面
[1:58:44]	He started talking about Apple, and he said,	他开始谈起苹果然后他说
[1:58:47]	“You know, Apple is really a company that doesn’t have any divisions.”	“苹果真的是一间没有任何分裂的公司”
[1:58:51]	“We don’t have all this bureaucracy.”	“我们不需要什么官僚作风”
[1:58:53]	And I said, “Steve, that would be a great story for Fortune.”	我说”史蒂夫这很适合登在财富杂志上”
[1:58:56]	And he looked at me, and he said, “No.”	然后他看着我说”不”
[1:59:02]	“I don’t think we can do that story with you. Not now.”	“我不认为我们现在适合让你写这故事”
[1:59:09]	“Not now.”	“现在不适合”
[1:59:11]	And then he said, and the whole room went quiet,	然后他说整间房间寂静无声
[1:59:15]	and he said, “you know, we used to…”	“你知道我们以前…”
[1:59:21]	“We used to really be friends with Fortune,	“我们曾经和财富杂志的关系很友好”
[1:59:24]	I used to be friends with Fortune, but not anymore. Not anymore.”	“以前就像朋友一样但再也不是了不是了”
[1:59:31]	And then I remember these tears came out of his eyes,	然后我记得他的眼中开始掉下眼泪
[1:59:35]	and one was on his glasses,	有一滴还在他的眼镜上
[1:59:37]	and then one, I remember it rolling off his cheek and hitting his shirt,	然后有一滴滚下他的脸庞掉在他的衬衫上
[1:59:41]	and he was just crying, and the whole room was silent.	他就这样哭泣着整个房间寂静无声
[1:59:48]	Apple CEO Steve Jobs today made his first public appearance	苹果执行长史蒂夫乔布斯五个月前进行肝脏移植后
[1:59:52]	since getting a new liver five months ago.	今天首次公开露面
[1:59:54]	For the first time, the 54-year-old CEO publicly acknowledged	这是第一次这名 54岁的执行长公开承认
[1:59:59]	the liver transplant this spring that saved his life.	当年春天进行的肝脏移植救了他的性命
[2:00:02]	Well, I now have the liver of a mid-20s person.	我现在有了20岁的肝脏
[2:00:11]	I’d like to take a moment and thank everybody in the Apple community	我想要花点时间感谢所有在苹果的人
[2:00:16]	for the heartfelt support I got, too. It really meant a lot.	那些暖心的支持对我而言意义重大
[2:00:20]	And I’d also like to especially thank Tim Cook	我还要特别感谢提姆库克
[2:00:25]	and the entire executive team of Apple.	还有整个苹果的执行团队
[2:00:29]	They really rose to the occasion	他们扳回了局面
[2:00:32]	and ran the company very ably in that difficult period.	在如此艰难的时刻将公司经营得这么好
[2:00:36]	So, thank you, guys. Let’s give them a round of applause.	所以谢谢你们让我们给他们掌声
[2:00:40]	He loved what he did. I do have an e-mail from him saying that.	他爱他的工作我收到一封他寄给我的邮件
[2:00:44]	He said, you know, “Both of us were fortunate,” he said,	信中说”我们两个都如此幸运”
[2:00:46]	in that we loved what we did and we were able to do it for a long time.	“因为我们都乐于工作而且可以做得很久”
[2:00:52]	And he said, “What else could you ask for?”	他还写了”夫复何求”
[2:00:56]	We’re maybe a little more experienced, certainly more beat-up,	我们也许有比较多经验也看过比较多世面
[2:01:01]	but the core values are the same.	但核心价值是一样的
[2:01:04]	I don’t see why you have to change if you get big.	我不知道为什么成功了就要改变
[2:01:09]	Straightforward to me.	我始终如一
[2:01:12]	Apple was big.	苹果很大
[2:01:14]	By this time, one of the biggest corporations in the world.	在此时此刻是全球最大的企业
[2:01:21]	But each time we saw Jobs, he seemed smaller.	但每一次我们看到乔布斯都好像变小了一点
[2:01:28]	As his devices got stronger, Jobs got weaker.	随着他的产品越来越厉害乔布斯则变得越来越虚弱
[2:01:32]	It’s so much more intimate than a laptop,	这比笔记型电脑还要更亲密
[2:01:36]	and it’s so much more capable than a smartphone	又比智慧型手机能做够多事情
[2:01:39]	with this gorgeous, large display.	有了这个超棒的大荧幕
[2:01:41]	I think that a lot of the grief at Jobs’s death	我认为这么多对乔布斯的哀悼
[2:01:45]	was a fear that we had been very comfortable	是因为害怕我们太习惯
[2:01:50]	for the last decade in his hands.	这十年来出于他手上的产品
[2:01:53]	It’s phenomenal to hold the internet in your hand.	将网路拿在手上的感觉实在太好了
[2:01:57]	That he was going to keep doing these amazing things.	他本来要继续做这些奇妙的事情
[2:02:00]	Now he’s gone, and there’s no indication that anyone’s going to replace him.	但他走了不可能有人能取代他的地位
[2:02:36]	Welcome.	欢迎
[2:02:44]	Thank you.	谢谢你
[2:02:58]	Thank you very much.	非常谢谢你
[2:03:03]	-It always helps… -We love you!	-这总是能帮助 -我们爱你
[2:03:07]	Thank you.	谢谢你
[2:03:09]	It always helps, and I appreciate it very much.	这总是帮助很大我非常感恩
[2:03:12]	He resigned officially in August. Two weeks earlier,	他在八月正式辞职就在两个礼拜前
[2:03:16]	Apple had become the highest-valued corporation on Earth.	苹果正式成为全世界最有价值的公司
[2:03:20]	And thank you for coming so much. We’ve got a great week planned for you.	谢谢你的到来我们为你计划了很棒的一周
[2:03:49]	This is a field where one does not write a principia	在这领域我们不是写下
[2:03:53]	which holds up for 200 years	会被瞻仰两百年的金玉良言
[2:03:55]	or paints a painting that’ll be looked at for centuries,	或是画下会流传世纪的画作
[2:03:58]	or builds a church that will be admired	也不是建一座受人景仰的教堂
[2:04:02]	and looked at in astonishment for centuries.	让世人都为之惊叹
[2:04:04]	No, this is a field where one does one’s work,	不这个领域是我们做好分内的工作
[2:04:06]	and in ten years, it’s obsolete	然后十年后就过时了
[2:04:08]	and really will not be useable within ten or 20 years.	然后十到二十年内就完全不能用了
[2:04:11]	I mean, you can’t go back and use an Apple I,	我的意思是你也不能回去用第一代苹果手机
[2:04:13]	cos there’s no software for it.	因为已经没有适合它的软件了
[2:04:14]	In another ten years or so, you won’t be able to use an Apple II.	再过十年你也不会再用第二代苹果手机
[2:04:17]	You won’t even be able to fire it up and see what it was like.	你甚至不能让它再次火红无法想像那是如何
[2:04:21]	It’s sort of like sediment of rocks. You’re building up a mountain,	可以说是石头的沉积作用你正在堆一座山
[2:04:26]	and you get to contribute your little layer of sedimentary rock	你必须要感谢那些一层一层堆积起来的小石头
[2:04:30]	to make the mountain that much higher.	才能让这座山如此高大
[2:04:32]	But no one on the surface will, unless they have x-ray vision,	但没有人可以从表面上…除非他们用X光
[2:04:36]	will see your sediment.	就可以看到你的石堆
[2:04:41]	In Japan, there’s an idea called “mono no aware,”	在日本有一个说法叫”悼物”
[2:04:44]	meaning “the deep awareness of things”.	意思就是”为物品致上最深的感受”
[2:04:48]	It celebrates the melancholy of the passing of life	这庆祝了逝去生命的哀愁
[2:04:51]	and sees more beauty in the fallen leaf than the one on the branch.	比起枝头的绿叶更欣赏落叶的美
[2:04:56]	Maybe that’s what Japan held for Jobs.	也许这就是日本吸引乔布斯的原因
[2:04:59]	The sadness of the soul as expressed in the beauty of things.	灵魂的哀伤就像对事物美感的表达
[2:05:09]	In the end, I was left with the same question	在最后我要提出一开始
[2:05:12]	with which I began this journey.	我问的问题
[2:05:13]	“Why did so many strangers weep for Steve Jobs?”	“为什么有这么多陌生人为乔布斯哭泣”
[2:05:18]	It’s too simple to say it was because he gave us products we love	可以很简单的说因为它给了我们喜爱的产品
[2:05:21]	without asking why we love them the way we do.	甚至不需要问我们理由
[2:05:25]	It’s too simple even to conclude that we love them	可以简单的做出结论我们喜欢这些产品
[2:05:28]	because they connect us to a wider world	因为它将我们连接到另一个更广阔的世界
[2:05:30]	and the people in our lives that are far away,	连接到那些在真实生活中离我们很远的人们
[2:05:33]	because these machines isolate us, too.	因为机器也孤立了我们
[2:05:39]	Perhaps the contradictory nature of our experience with these gadgets	也许正是因为我们和这些产品之间的冲突性
[2:05:43]	mirrors the contradictions in Jobs himself.	反映出了乔布斯自身的矛盾
[2:05:48]	He was an artist who sought perfection, but could never find peace.	他是寻求完美的艺术家但永远无法感受到平静
[2:05:54]	He had the focus of a monk, but none of the empathy.	他专注在僧侣的禅修但却没有同情心
[2:06:01]	He offered us freedom, but only within a closed garden,	他带给我们自由但却限于一个封闭的花园中
[2:06:04]	to which he held the key.	唯一的钥匙就在他手上
[2:06:11]	To reconcile these contradictions,	要弥平这些矛盾
[2:06:13]	I think we have to look to the other half of our relationship with Jobs.	我认为必须要好好检视我们和乔布斯的另一半连结
[2:06:17]	To ourselves.	就是我们自己
[2:06:22]	As Jobs wanted it, the screen of my iPhone is dark.	如乔布斯所愿我苹果手机的荧幕变暗了
[2:06:26]	A Zen landscape of the unseen.	一个未知的禅境
[2:06:29]	If I stare into it, I see an obscure reflection of myself,	当我盯着荧幕看我看到我自己的倒影
[2:06:34]	but this impression lasts just a fleeting moment	但这个感觉瞬间即逝
[2:06:37]	before I press the home key and the screen lights up.	只存在于我按下控制键让荧幕变亮之前
[2:06:40]	But perhaps I should spend a moment regarding that reflection,	但是也许我应该就这倒影好好思考一下
[2:06:44]	asking myself what, in buying and using this product, I am doing?	扪心自问我购买这产品用来做什么
[2:06:51]	What is the full nature of my transaction	买下这台魔法般又紧贴我生活的机器
[2:06:53]	with the maker of this magical and intimate machine?	真正本质究竟是什么

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